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Latina to Latina

You did it! We reached 2 million downloads!!

Latina to Latina

LWC Studios

Aliciamenendez, Entrepreneurship, News, Entertainment News, 519788, Business, Latinas, Lantiguawilliams, Latinos, Hispanics, Society & Culture

4.8618 Ratings

🗓️ 27 January 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

Hey friends, it is Alicia and I am here with some very big news and a special guest. Hi, Juleika.

0:06.7

Hi, baby. Do you want to tell them or you want me to tell them? You tell them.

0:13.6

We, meaning you, just hit 2 million lifetime downloads.

0:21.3

O.M-G.

0:23.8

Do you know, Julika, I remember when we hit 1,000,

0:27.7

and then when we hit 100,000, we put out our first press release?

0:32.5

We started out so incredibly excited to be doing this for Latinas. And I was so nervous about us being like,

0:42.3

oh my God, this is so much work. But that never happened. We've never felt like, oh my God,

0:47.0

this is so much work. It took us three years to hit one million. And it's now taken us from that point, 18 months, to reach 2 million.

0:58.8

So we have cut our pace in half. And the only thing that I can think of is that our listeners

1:07.6

have been both loyal and dedicated, but not just in terms of their own listening,

1:12.2

in terms of sharing it and evangelizing it with others.

1:18.1

A hundred percent agree.

1:19.4

I think our listeners should also understand that they have helped the entire industry to see how valuable and important the Latina listener is.

1:33.9

We have a listen-through rate that beats by double digits the industry standard.

1:39.8

So a listen-through rate is basically the amount of each episode that you listen to. The industry

1:47.8

standard for that is below 50%. Our episodes, because you listen, you truly listen to the episodes,

1:56.7

are always above 70 and 80%. And so when Alicia and I are in rooms where we talk about you and brag about you,

2:07.2

we're always saying when they like something, they really like something.

2:12.9

And when they don't, they really let you know.

2:16.5

This is also true.

2:20.1

But I think that that is part of why the show is doing well, because we make this for you.

...

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