Yi Ma – NewsDog – Customizing and Tokenizing Users' Consumption of Daily News
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 27 February 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
With the amount of information that's available online these days, it can be hard for users to find what they're really looking for. NewsDog is an India-based news platform that is utilizing a combination of personalized recommendation and blockchain technology to bring its users a customized experience each time they log on.
Using algorithmic technology, NewsDog tracks the types of articles that are shown to its users, and then compares those with the types of articles that the user actually reads. Based on the data gathered, the algorithm recommends customized content that is much more likely to suit the reading preferences of any particular user.
Yi Ma, Co-Founder of NewsDog, discusses how the utilization of blockchain technology has promoted fairness, openness and trustworthiness on the NewsDog platform. To give one example, NewsDog's Content Neutrality Network (CNN) allows users to be rewarded in the form of tokens based on the level of their activity on the site. This means that the more comments a user posts and the more articles they read, the greater their share in NewsDog's ad revenues. This is something that is not offered by many other news-delivery platforms.
NewsDog has only been online for about two years, but has already attracted over 40 million users in India and has been ranked number one under the Indian news category on Google Play. To learn more, visit cnntoken.io.
Transcript
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| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.6 | Future technologies are always to transform our lives for better or worse or the focus of this podcast. |
| 0:13.3 | Almost here means these technologies are now here and starting to be used. |
| 0:17.8 | We're just around the corner, from Bitcoin to artificial intelligence, 3D printing, |
| 0:22.7 | blockchain, virtual reality, and more. |
| 0:25.9 | Hello, everyone, and welcome to the Future Tech podcast. |
| 0:30.3 | My name is Chris Ansler, and joining us today is EMA with Newsdog. |
| 0:35.4 | How are you doing today? |
| 0:36.6 | Hi, I'm great. Hi, everyone. Thanks for having me. |
| 0:40.7 | Yeah, welcome to the show. So give us a little background on yourself. |
| 0:45.0 | Yeah, so my name is E Ma. I got my PhD in financial engineering from Princeton |
| 0:50.2 | and my bachelor in electrical engineering from Qinghua. |
| 0:54.1 | Before joining New |
| 0:54.9 | stock, I worked for Goldman Sachs in New York as a strategist, structuring financial derivatives |
| 1:00.2 | for big corporate clients, such as Apple and Tesla. Now, I moved back to Beijing in 2013. |
| 1:08.0 | I joined Bidu's MNA arm, investing in startups on behalf of Bidu. |
| 1:14.0 | Then at the end of 2015, yeah, I joined Newstock as co-founder. |
| 1:18.6 | So coming with the engineering background, I'm always a strong believer in technology. |
| 1:24.5 | And Newstock, we are using algorithm and other technology, such as blockchain, |
| 1:28.9 | to build a more efficient content distribution platform. How does Newsdog work? Yeah, so, you know, |
| 1:35.7 | Newstock is using algorithm and other technology to build a better content platform. So the idea is |
| 1:43.6 | we would like to recommend to users the content. |
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