Wall Street's had to go through big changes over the years.

Before to play with data, you had to go to someone else, manipulate it, ask them for more data.

The speed of Ridgeline helps me do that in one place, at one time, in one moment.

Ridgeline is a cumulative advantage.

Hello everyone and welcome to Adverance. I'm Andy Surwer. And welcome to our guest, Michael

Walrath, who is the CEO of Yext. Michael, nice to see you. Thanks for joining us.

Thanks for having me. It's great to be here. All right. So, Yext is what exactly, SEO, a search engine

optimization, brand awareness. Yeah, all those things.

How does it work?

We would describe it as a brand visibility platform.

And the simplest way to think about it is we help brands of all shapes and sizes to understand

how their brands, products, services are visible in a digital world.

All right, so practically speaking, what does that mean?

Say I'm a company and I hire

X. What do you guys do for me? Yeah. Historically, it's been very focused on things like SEO,

traffic to your websites, and whatnot. I think what's changing really rapidly is that the entire

world of how brands are discovered, lots of buzzwords, we can talk about

zero click, we can talk about agentic web, all those different things. At the end of the day,

what it comes down to is if you're a Land Rover, you're trying to get people to experience

your cars. If you are Allstate, you're trying to get people who are looking for insurance

to interact with your agents. And so your brand visibility becomes incredibly important in how you do that.

And the rules of how that, how your brand is visible are all changing and they're changing really fast.

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