Hello and welcome back to another awesome episode of the

influencer podcast today's episode really is awesome guys I'm not just saying

it because I am the founder of this podcast like this episode is actually really good.

I have the amazing Brandon Lissero on the podcast today.

Now I have had the privilege of being in a mastermind with Brandon over the last year and have learned so much about

connecting to my audience in a way that really

create messaging master.

He knows how to really create messaging and content

that not only builds the No like and trust of your ideal customer

audience, but actually starts selling your services and your products for you.

We deep dive into Brandon's incredible messaging strategy. He shares why how to

content is actually keeping you from growing and making sales and how to fix it.

Why you don't need to create content that your audience wants,

you actually need to be creating another type of content

and he shares what that is.

Why connecting your beliefs to your audience

instead of teaching your audience is your key to growth.

He also talks about something that I've used personally

in my own business about identifying your audience avatars and it's different than any other way that I've ever learned

it before so I'm really excited for you guys to hear that today and then he also shares the only three types of content that we ever need to be

creating and how to create them. They're called what to do, thought reversal, and

connection.

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