Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 22 February 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes (00:26) Marketers spend on Super Bowl ads for branding, not ROI (01:17) Super Bowl ad costs breakdown (03:00) Kanye West's $7 million Super Bowl ad (03:55) High-quality production not necessary for high ROI (04:24) Tech companies pledge to combat election-related deepfakes (05:31) Company loses $25 million to a deepfake scam (06:12) Importance of having internal security team and cyber insurance (07:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi, I'm Ed Zittron, host of the Better offline Podcast.
0:03.2	I've been both a tech writer and a tech executive for 15 years,
0:07.3	and I've seen this industry grow from a bunch of dorks building things in their
0:10.9	garage into a multi trillion dollar behemoth that has monetized every corner of our lives.
0:16.0	Better offline is a podcast where I'll lead you through the good, the bad and the stupid of the tech industry.
0:21.0	And tell you exactly how venture capitalists and technocrat billionaires intend to
0:24.1	influence your digital lives. Listen to better offline on the IHOP radio app, Apple Podcasts,
0:28.9	or wherever else you get your podcast. marketing against the grain. It's hosted by the Cemos of HubSpot and Zappier, Kip Bodner, and Kiran Flanagan,
0:45.6	two of the sharpest marketers in the world. And in each episode, Kip and
0:49.6	Kiran lead you down the rabbit hole of marketing trends, growth tactics, and innovation.
0:53.7	On the way you'll pick up undiscovered strategies to give you that slight edge for success.
0:58.5	So whether you are looking to grow your business, newsletter,
1:01.1	YouTube channel, or just want to know what's happening at the cutting edge of the world of marketing.
1:04.7	Aside from marketing school, by the way, search for marketing against the grain and your favorite
1:09.7	podcast app, like the one that you're using right now. I Heart Radio, Apple, Spotify, doesn't matter. Go check it out.
1:17.0	Dude, did you see the... So people are talking about the... So Super Bowl passed like a week ago or so and basically so Super Bowl 58 was the most
1:27.8	watched television show ever with a hundred twenty three million viewers and so this guy
1:31.0	tweets Adam Singer. He says,
1:32.8	Mr. Beach has two X a number of YouTube subscribers and his videos,
1:35.4	which he publishes weekly, greatly surpasses these numbers.
1:37.8	The only reason marketers spend so much on ads here are for religious reasons.
1:42.1	Our sector claims it's data driven, but it isn't no one talks about any of this let's react to this
	...

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