YAPClassic: Robert Cialdini, The Godfather of Influence and Persuasion Reveals All

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 16 August 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Robert Cialdini was once an easy target for salespeople, often saying yes to things he didn’t want. Intrigued by the psychological factors behind his decisions, he set out to uncover the secrets of persuasion. Today, he's known as the "Godfather of Influence" and has transformed our understanding of how persuasion works. In this episode of YAPClassic, Robert breaks down the 7 universal principles of persuasion you must master to elevate your influence. Robert Cialdini is a top social psychologist and bestselling author whose research on persuasion has shaped modern psychology and marketing. His book, Influence, is a cornerstone in understanding human behavior, with over five million copies sold worldwide. In this episode, Hala and Robert will discuss: - The ethics of persuasion - The 7 principles of persuasion - Why it’s a mistake to downplay your favors - How kindness retains employees - Leveraging the “liking principle” in sales - Being IN authority vs. AN authority - How to drive success using reciprocity - Leveraging consistency to align others with your goals - The key to increasing negotiation success - Social proof as your marketing weapon - Mastering ethical influence without losing trust - And other topics… Robert Cialdini is a Wall Street Journal and New York Times bestselling author, speaker, professor, and social psychologist who specializes in the science of influence. His book, Influence, has sold over five million copies and has been translated into more than 30 languages. Frequently regarded as “The Godfather of Influence,” Robert’s principles of persuasion are now essential tools for leaders and marketers worldwide. He has held academic positions at Arizona State University, Stanford, and the University of California, Santa Cruz. His contributions have earned him a spot on Fortune’s “75 Smartest Business Books” list. Connect with Robert: Robert’s Website: https://www.robertcialdinibf.com/ Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/ Robert’s Twitter: https://twitter.com/RobertCialdini Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/ Robert’s Facebook: https://www.facebook.com/robert.cialdini Resources Mentioned: Robert’s Book, Influence: The Psychology of Persuasion https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Found - Try Found for FREE at found.com/profiting Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! Pipedrive - Get Pipedrive free for 30 days, plus get 20% off your first year at youngandprofiting.co/pipedrive More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/

Transcript

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0:00.0	Today's episode is sponsored in part by Connect Team, found Shopify, and indeed.
0:05.0	Manage and support your team anywhere with Connect Team.
0:09.0	Open up an account at Connect Team.com and enjoy 14 days free, no credit card required.
0:15.0	Found gives you banking, invoicing, and bookkeeping all in one place and was created
0:19.4	four busy entrepreneurs. Try Found for free at found.com slash profiting.
0:25.0	Shopify is the global commerce platform that helps you grow your business.
0:29.0	Sign up for a $1 per month trial period at Shopify.com slash profiting.
0:35.0	Attract interview and hire all in one place with Indeed.
0:39.0	Get a $75 sponsored job credit at Indeed. com slash profiting.
0:44.0	As always you can find all of our incredible deals in the show notes. Oh boy young and profitors we got a good one in store for you today. I'm so excited to say that we're replaying Robert Sheldini. I love it when like a classic is like really a classic and man this is like a classic yap episode and guys I feel really
1:17.4	pumped to play this because this is one of my favorite episodes I remember when Robert
1:22.0	Sheldini said yes to come on the show. I was so excited.
1:25.4	It was episode 196 of the podcast that first aired in November 2022.
1:30.7	And I swear he was probably referenced on my podcast 50 times before I actually got him on the show.
1:38.0	Everybody references him. Chase Hughes, Chris Voss, Alex Ramosie, everybody uses his stuff because he is the godfather when it comes to influence.
1:47.0	Robert Chaldini is a best-selling author, speaker, professor, social psychologist, he's known for his work on the science of influence
1:54.4	he's the author of the classic bestseller influence which has sold millions of
1:59.2	copies and in this episode Robert digs deep into the seven universal principles of persuasion, including
2:06.2	super interesting topics like social proof, authority, scarcity.
2:10.1	We also get into his law of reciprocity.
2:12.7	It's a super powerful influencing tool
2:15.2	that I've continued to use to this day.
	...

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