meta_pixel
Tapesearch Logo
Log in
Twenty Thousand Hertz

Yahoo! The Yodel Heard Around the World

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.84.1K Ratings

🗓️ 27 August 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson. Subscribe on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ to see our new video series. If you know what this week's mystery sound is, tell us at ⁠⁠⁠⁠⁠mystery.20k.org⁠⁠⁠⁠⁠. Support the show and get ad-free episodes at ⁠⁠⁠20k.org/plus⁠⁠⁠. Follow Dallas on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. Join our community on ⁠⁠⁠⁠⁠Reddit⁠⁠⁠⁠⁠ and follow us on ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠. Stream Wylie & The Wild West on ⁠Spotify⁠, ⁠Apple Music⁠, ⁠Youtube Music⁠, or wherever you get your music. Order Wylie’s book, ⁠How to Yodel: Lessons to Tickle Your Tonsils and Funnybone⁠. Sign up for Riverside for free at ⁠creators.riverside.com/20K⁠, and get 20% off a Riverside Pro subscription using promo code 20k. Cut your current cloud bill in half with OCI at ⁠⁠⁠⁠oracle.com/20k⁠⁠⁠⁠. Sign up for a one-dollar-per-month trial at ⁠⁠⁠⁠shopify.com/20k⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode was made in partnership with Riverside, the best tool I found for remote recordings in studio quality.

0:07.1

You can use it to make audio or video podcasts, webinars, and even go live directly on YouTube.

0:13.8

Riverside works right in your web browser with no complicated setup and records each person locally in up to 4K video and uncompressed wave audio.

0:23.4

I'll go into more detail in the ad break, but you can sign up for free right now at

0:27.9

creators. riverside.com slash 20K. And if you upgrade to Riverside Pro, click I have a coupon and

0:35.0

use promo code 20K to get 20% off your subscription.

0:38.8

There's also a link in the show notes.

0:44.2

This is 20,000 Hertz with Dallas Taylor.

0:49.7

The voice you just heard is one of the most famous pop culture voices of the last 30 years,

0:55.8

thanks to this.

0:59.7

But to tell his story, we have to rewind about 500 years to the wild and crazy world of the beautiful Swiss Alps.

1:11.0

Back then, the Swiss Alps looked pretty much exactly as you might imagine.

1:16.1

Snow, little wooden houses, plenty of sheep.

1:20.0

And of course, yodeling.

1:22.0

Here's a Swiss yodeler named Amade Parig doing a traditional yodel.

1:26.2

Oh, yohalohal. named Amadee Parig doing a traditional yodel.

1:38.3

Musically, yodeling is defined as rapid changes between your normal voice and falsetto. It started as a way for Swiss shepherds to call one another across the mountains.

1:52.6

But not only was it a practical way to communicate,

1:54.6

people just loved the way it sounded.

1:56.1

Over the centuries,

1:59.0

yodeling made its way into other European countries and then started to show up in early popular music.

2:02.6

Here's a tune from 1911 called Emmett's Favorite Yodel by British vaudeville performer George Watson.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Dallas Taylor, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Dallas Taylor and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.