4.4 • 2.1K Ratings
🗓️ 5 April 2017
⏱️ 28 minutes
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0:00.0 | This episode of the Outside Podcast is brought to you by REI Co-op. |
0:07.0 | Did you know that about half of all people who go outside, who hike trails and climb mountains and run rivers and sail oceans are |
0:15.9 | women and girls that they make up more than half of the consumers of outdoor |
0:20.2 | clothes and gear. There are girls and women outdoors always. |
0:26.0 | I think where they're missing is in the media. |
0:28.8 | Stacy Mulraney is the creative director |
0:30.9 | behind a new REI effort called Force of Nature. They want to make the |
0:35.3 | outdoors the largest level playing field on earth. There are plenty of girls and |
0:41.0 | women doing amazing killer stuff outside and it's not always documented |
0:46.3 | it's not always told. |
0:47.7 | Stacy's got her own amazing killer stories like that time she decided to go fight |
0:52.4 | forest fires. |
0:54.0 | She just finished up her last semester of college in New York City. |
0:58.0 | You know, I think my mom thought I had lost my mind |
1:01.0 | and yeah, I had some shocked faces but it just seemed like I wanted to do something that I'd |
1:08.6 | never done before and so I was on the road in a giant van that they call a crummy for four months. |
1:17.2 | And that was, you know, you're working 12 to 16 hours a day. you're camping every night and you're hiking and you're cutting trail. |
1:27.8 | Stacy was one of just a handful of women out there. |
1:31.0 | When there's a great adventure story told, it's so often a guy and we are turning |
1:38.1 | a spotlight on women and the amazing stuff that they're doing because you can't be what you can't see. |
1:45.0 | Starting in May, REI is showcasing new gear and launching new classes, new events, and new |
1:50.4 | adventure travel programs designed for women by women. |
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