X Turns To Google To Sell Ads

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 2 October 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: X Turns To Google To Sell Ads. (01:14) Why a partnership with Google is so beneficial for X, financially? (01:43) The factors that could make this a more risky move for Google. (03:06) Why this partnership is advantageous for both companies in the long run? (03:30) How this could make X ads more expensive over time. (04:14) Why you should go and try advertising on X. (04:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how X, formerly known as Twitter, has now turned to Google to sell
0:05.2	programmatic ads as it struggles to regain ad dollars.
0:08.6	So this piece came from ad age, and so it says it goes searching for
0:13.2	Twitter goes searching for ad revenue with Google Ad Manager
0:16.3	access to online auctions.
0:18.2	So what are your initial thoughts as I pull this up?
0:21.6	Well Twitter used to partner with Bing and it was April 2023 where they got dropped from
0:28.0	Being and now it is Google.
0:30.8	So in that's...
0:31.8	You sure about that? Yeah, I'm sure it used to be on being I'm like 99.999% sure let me actually Google it
0:39.5	Yeah, because I'm searching for being over here. There's no like history of it.
0:42.8	As you search for it, let me just read this real quick.
0:44.6	So.
0:45.4	Microsoft drops Twitter from its advertising platform.
0:48.8	Okay.
0:49.8	All right, well, Google Confirm Today that X would use Google Ad Manager
0:52.3	to program an ad platform for publishers to participate in an online auctions to sell its inventory.
0:56.5	And so the spokesperson said this, like a number of social apps and websites, X has signed up to monetize its home feed with Google Advantageer.
1:03.5	This is an opportunity for our advertisers to reach a broader audience, but as always, they can
1:07.0	choose what sites and apps their ads run on.
1:09.8	Any publisher who participates in this type of partnership must abide by our publisher policies.
1:14.0	This is an easy way for them to crank up and just get hundreds of millions, if not billions of dollars, in ad revenue over time because
	...

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