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Foundering

WWDC Preview: A Conversation With Apple’s Former App Approval Chief

Foundering

Bloomberg

Business, Tech News, Technology, News

4.71.1K Ratings

🗓️ 28 May 2019

⏱️ 40 minutes

🧾️ Download transcript

Summary

Apple's Worldwide Developers Conference is an annual pilgrimage for software developers whose businesses are built on the App Store. This week, Bloomberg Technology's Mark Gurman speaks to Phillip Shoemaker, the former head of app review at Apple who played a role in past WWDC conferences. They discuss the early days of the App Store and its place at the heart of Apple's nearly $50 billion-a-year services business.

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Transcript

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0:00.0

On December 4th and 5th, against the backdrop of the United Nations Climate Change Conference,

0:05.2

Bloomberg Green will convene the foremost leaders in business, finance, policy, academia,

0:10.3

and NGOs for candid conversations focused on creating solutions to support

0:14.9

the goals set forth at COP28. Join our community of global influencers and

0:19.5

problem solvers in Dubai to build connections, inspire innovation, and challenge the status quo in the

0:25.1

battle against climate change.

0:26.8

Register at Bloomberg Live.com slash B Green Radio.

0:30.1

Every year in June, Apple hosts a huge conference in Northern California called the Worldwide Developers Conference or W.W. D.C.

0:41.0

Good morning.

0:45.0

This is one of the biggest moments of the year.

0:49.0

This is Apple basically saying, hey, this is our big software roadmap for the next year or so well also

0:54.5

hinting at the hardware it's planning for the fall of course it's also where

0:58.1

developers learn to build new apps with the latest technologies which drives Apple's

1:02.1

growing services revenues.

1:04.0

So Mark, we're giving you an episode of Decrypted to preview this year's W.W. D.C.

1:09.8

What do you have for us?

1:10.8

Thanks, Brad.

1:11.8

Well, today I'm going to give you an even earlier peak

1:13.6

into what's coming at the conference and take you inside the key App Store

1:17.3

approval process with Philip Shoemaker. He used to run Apple's App Store

1:21.1

Review Department and play a role in some of the WWC conferences.

1:25.3

He left Apple a few years ago and he's now the CEO of a security company called Identity.com.

...

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