WTF is Going On With That Clothing Brand

Culture Study Podcast

Society & Culture, Arts

4.5 • 789 Ratings

🗓️ 4 December 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is Quince and why is it everywhere? Who is running Albion Fit? Who buys clothes at Altar’d State? Why is Madewell so sad? This is an explainer episode, but it’s also a brands-feelings processing episode, because any time millennials try and talk about how J.Crew or Madewell has changed, they’re also talking about how their own feelings about fashion have changed. And no one understands the rhythms of brands quite like Caroline Moss, the host and curator of the Gee Thanks Just Bought It extended universe. Listen as we attempt to answer all of your WTF-is-going-on-with-this-brand questions and hold space, as it were, for all of you big brand feelings… and tell us what brand still mystifies you!Show Notes:Again plugging Caroline’s Instagram (the primary way I access Gee Thanks content) and her eternally useful newsletter. And then there are the thousands who swear by the FB Group!The latest episode of the Gee Thanks podcast is an interview with the founder of Miry’s Place (which we’re raising money for over at the Culture Study newsletter!) about the dynamics of Giving Tuesday and weird discourses around charity/giving — it’s excellentThe Instagram account that catalogs classic J.Crew catalogsAs promised, the Carhartt overalls I’ve had forever (not pictured: the Carhartt pants I’ve had since I was 20)We’re currently looking for your questions for future episodes about:WTF is going on with kids toys right now (you can take this in any direction)The rise of therapy speak, how therapy manifests on social media, etcThe future of (downhill) skiing and livability of ski towns just generallyThe new Gladiator + Paul Mescal JUST GENERALLYAnything you need advice or want musings on for the AAA segmentYou can submit them (and ideas for future eps) here (this is the subscriber-only form!)For today’s discussion: What is going on with Quince? What brands are you still curious about? What did we miss?

Transcript

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0:00.0	For me, I came to understand what J. Crew was primarily through the aesthetic of the catalog, right?
0:07.0	And like a very particular aesthetic that was steady for a long time.
0:12.5	Yeah.
0:13.3	And there have been some deviations, right?
0:15.8	Yes.
0:16.8	And so that's that's one component.
0:19.0	And I also think that there are more brands than there have ever been.
0:24.0	And a lot of that has to do with, like, Instagram brands that are just, like, drop-shipping
0:30.2	stuff.
0:30.9	Like, it's just, like, a weird Tweed name.
0:33.8	And they just are all selling the same things.
0:36.6	But they are doing it under different names.
0:40.1	Yeah, with different store, like digital storefronts. And they're primarily advertising to you
0:44.5	through Instagram. One thing I often ask is like, is this a brand? Like, is this a real brand?
0:51.5	Right. And so even that idea, because it used to be if you saw a store in the mall, it was a brand. Yeah. If you got a
0:57.7	catalog in the mail, it was a brand. Yeah, there's more of everything now. We are living in an oversaturated. And it's great. You know, like, the, the breaking out of the mall has yielded more inclusivity in a lot of ways, but it is also invited
1:14.3	in a lot of shit.
1:21.7	This is the Culture Study podcast, and I'm Anne Helen Peterson.
1:27.8	And I'm Caroline Moss.
1:29.7	And what do you do?
1:31.1	I'm the host of G-Thinks.
1:32.7	Just bought it.
	...

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