WTF is Going On With That Clothing Brand

Culture Study Podcast

Anne Helen Petersen

Fashion & Beauty, Society & Culture, Arts

4.6 • 637 Ratings

🗓️ 4 December 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

What is Quince and why is it everywhere? Who is running Albion Fit? Who buys clothes at Altar’d State? Why is Madewell so sad? This is an explainer episode, but it’s also a brands-feelings processing episode, because any time millennials try and talk about how J.Crew or Madewell has changed, they’re also talking about how their own feelings about fashion have changed. And no one understands the rhythms of brands quite like Caroline Moss, the host and curator of the Gee Thanks Just Bought It extended universe. Listen as we attempt to answer all of your WTF-is-going-on-with-this-brand questions and hold space, as it were, for all of you big brand feelings… and tell us what brand still mystifies you!

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Transcript

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0:00.0	For me, I came to understand what J. Crew was primarily through the aesthetic of the catalog, right?
0:07.0	And like a very particular aesthetic that was steady for a long time.
0:12.5	Yeah.
0:13.3	And there have been some deviations, right?
0:15.8	Yes.
0:16.8	And so that's that's one component.
0:19.0	And I also think that there are more brands than there have ever been.
0:24.0	And a lot of that has to do with, like, Instagram brands that are just, like, drop-shipping
0:30.2	stuff.
0:30.9	Like, it's just, like, a weird Tweed name.
0:33.8	And they just are all selling the same things.
0:36.6	But they are doing it under different names.
0:40.1	Yeah, with different store, like digital storefronts. And they're primarily advertising to you
0:44.5	through Instagram. One thing I often ask is like, is this a brand? Like, is this a real brand?
0:51.5	Right. And so even that idea, because it used to be if you saw a store in the mall, it was a brand. Yeah. If you got a
0:57.7	catalog in the mail, it was a brand. Yeah, there's more of everything now. We are living in an oversaturated. And it's great. You know, like, the, the breaking out of the mall has yielded more inclusivity in a lot of ways, but it is also invited
1:14.3	in a lot of shit.
1:21.7	This is the Culture Study podcast, and I'm Anne Helen Peterson.
1:27.8	And I'm Caroline Moss.
1:29.7	And what do you do?
1:31.1	I'm the host of G-Thinks.
1:32.7	Just bought it.
	...

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