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All right, you guys. What are we talking about now?

So for anybody listening to the pod, you'll know that I don't right now have any air conditioning,

which is hashtag not ideal, which means I'm just sweating in my sheets all the time, which is TMI,

probably pretty discussion, but it means I have to change my sheets all the time.

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Today's episode, we're talking about the new fronts, which is basically the digital media

version of the upfronts. We're participating in it today. I think ABC had the first TV upfront

in 1962 and the reason they had that upfront was to gauge how advertisers felt about their

new shows. The upfronts are traditionally very glitzy, very elite events that are held

predominantly in New York City and they've been used historically for TV networks, cable and broadcast

to reveal the fall schedules, include launch dates, and they tend to deliver a bunch of programming

announcements. They are always packed with stars. So every star in a given network has to go out,

pitch their show, glad hand with advertisers, their held at places like Radio City or Carnegie Hall.

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