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Hey, what's up everybody?

This is Russell Brunson.

Welcome back to the Marketing Secrets podcast.

Today, I'm going to take you down a trip down memory lane.

So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital?

We're spending money from our own pockets.

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable.

That is the question in this podcast will give you the answers.

My name is Russell Brunson and welcome to marketing secrets.

All right.

So now that the traffic secret book is done and everything's done, I swear I would never write a book again.

The first thing my brain wants to do is write the next book. So here we go. Some of you guys have heard me talk about the fact that I bought the domain bootstrap. And my goal is to tell the story about how click funnels got bootstrapped. So instead of being like a how to book, like all of the Secrets trilogy has been, this is going to be like the story of what we did and how we did and kind of, anyway, so I'm really excited for it. So I thought to start this project, you know, obviously when I rewrote the expert secrets book, I geeked out on the Heroes to journeys and what it all looks like and mapping it out. And I totally want to like, I want to sit down and sync, I want to like take the Heroes Two Journeys and like take the ClickFunnels Storyline and see if we can sync it with all the different parts, right, see how close we can match the actual Heroes Two Journey. So that's going to be a fun part of the process. But I'm not ready for that yet. So the first thing was like, I need to start building out a timeline to kind of see how this whole thing started

...