Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Pen with a double N. And here's the show.

Hello creatives. I'm Joanna Penn. And this is episode number 715 of the podcast and it is Thursday the 21st of September

2023 as I record this. In today's show, I'm talking to Jeremy Bessetti, who's been on the

show before as a travel writer and today we're talking about how you can create a high

quality photo book and publish it on Kickstarter.

And also, how do you market such a beautiful high-value product?

So Jeremy talks about his photo book project, Hill of the Skull, and that is coming up in the interview section.

So first up in publishing and book marketing things, the Alliance of Independent Authors

at the self-publishing advice.org blog has an article on slow release book strategies,

which is great because, of course, the indie author community is often obsessed with rapid release,

and that model doesn't suit many of us, including myself.

The benefits of slow release include avoiding burnout,

spending more time on each book with more time to do marketing and engaging readers,

and more of the things that we would normally do around launch. Because although some

people say the best marketing for a book is another book, sometimes the best marketing for a book

is to spend more time marketing it. And I'm really learning that with this whole Kickstarter process.

You really have to do a lot of marketing for a two-week launch.

The challenges of slow release include the need for readers' patience because we all know as readers

that the day a book is launched by an author we like, we read it that day and then we have to wait

...