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The Saad Truth with Dr. Saad

Would You Allow a Company’s Logo to be Tattooed on Your Forehead? (The Saad Truth with Dr. Saad_464)

The Saad Truth with Dr. Saad

thesaadtruthwithdrsaad

Society & Culture, Science, Education

4.71.3K Ratings

🗓️ 15 October 2022

⏱️ 7 minutes

🧾️ Download transcript

Summary

If you appreciate my work and would like to support it: https://subscribestar.com/the-saad-truth https://patreon.com/GadSaad https://paypal.me/GadSaad _______________________________________ This clip was posted earlier today (October 15, 2022) on my YouTube channel as THE SAAD TRUTH_1467: https://youtu.be/amKAkAJ5MoE _______________________________________ The Parasitic Mind: How Infectious Ideas Are Killing Common Sense (paperback edition) was released on October 5, 2021. Order your copy now. https://www.amazon.com/Parasitic-Mind-Infectious-Killing-Common/dp/162157959X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= https://www.amazon.ca/Parasitic-Mind-Infectious-Killing-Common/dp/162157959X https://www.amazon.co.uk/Parasitic-Mind-Infectious-Killing-Common/dp/162157959X _______________________________________ Please visit my website gadsaad.com, and sign up for alerts. If you appreciate my content, click on the "Support My Work" button. I count on my fans to support my efforts. You can donate via Patreon, PayPal, and/or SubscribeStar. _______________________________________ Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. _______________________________________

Transcript

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0:00.0

Hi everybody this is Scott Sad back in 2010 I wrote an article on my

0:07.1

psychology today column wherein I asked people whether they would be willing to play Russian roulette for $5 million.

0:19.0

And in this case, I argued that the gun in question would have six chambers for the bullets and so therefore

0:27.6

you know five of the bullets would be blank one would be an actual bullet and for those of you

0:32.4

who don't know Russian roulette you know you just you you

0:36.8

turn the the chamber and then you pull the trigger and if you know it's the one that has the

0:46.0

live bullet then you're dead and then if on the other hand five out of six chances

0:50.0

you would live so would you be willing to you know risk your life we have one one six

0:57.8

chance of dying five and six chances of winning the five million dollars of course in psychology of decision-making this

1:06.7

is where you would calculate the expected value of a gamble right so you would

1:10.5

calculate the probability of each of the possible states of events multiplied by the costs or benefits of that event.

1:20.0

So in this case it would be five-sixth of winning five million dollars plus one-sixth of dying.

1:27.2

Now whatever you'd have to find the currency for that tragic reality. but in any case,

1:34.0

I like those games because they often tell us

1:38.0

important things about how we weigh different outcomes,

1:42.0

different states of the world. way different

1:43.4

states of the world how we calculate you know economists love to talk about utility function and utility

1:49.9

maximization so it's a way of getting a sense of how people navigate through

1:56.3

the vicissitudes of life, right? And so within that spirit I often will, when we're walking around with my family, I will say, let's

2:07.1

say we're at the beach and we see a buoy that's one kilometer out.

2:10.8

I'll say, you know, would you be willing to at night when it's completely dark

2:15.1

swim out to that buoy that's a kilometer away touch it and come back and how much

...

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