Would You Allow a Company’s Logo to be Tattooed on Your Forehead? (The Saad Truth with Dr. Saad_464)
The Saad Truth with Dr. Saad
thesaadtruthwithdrsaad
4.7 • 1.3K Ratings
🗓️ 15 October 2022
⏱️ 7 minutes
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| 0:00.0 | Hi everybody this is Scott Sad back in 2010 I wrote an article on my |
| 0:07.1 | psychology today column wherein I asked people whether they would be willing to play Russian roulette for $5 million. |
| 0:19.0 | And in this case, I argued that the gun in question would have six chambers for the bullets and so therefore |
| 0:27.6 | you know five of the bullets would be blank one would be an actual bullet and for those of you |
| 0:32.4 | who don't know Russian roulette you know you just you you |
| 0:36.8 | turn the the chamber and then you pull the trigger and if you know it's the one that has the |
| 0:46.0 | live bullet then you're dead and then if on the other hand five out of six chances |
| 0:50.0 | you would live so would you be willing to you know risk your life we have one one six |
| 0:57.8 | chance of dying five and six chances of winning the five million dollars of course in psychology of decision-making this |
| 1:06.7 | is where you would calculate the expected value of a gamble right so you would |
| 1:10.5 | calculate the probability of each of the possible states of events multiplied by the costs or benefits of that event. |
| 1:20.0 | So in this case it would be five-sixth of winning five million dollars plus one-sixth of dying. |
| 1:27.2 | Now whatever you'd have to find the currency for that tragic reality. but in any case, |
| 1:34.0 | I like those games because they often tell us |
| 1:38.0 | important things about how we weigh different outcomes, |
| 1:42.0 | different states of the world. way different |
| 1:43.4 | states of the world how we calculate you know economists love to talk about utility function and utility |
| 1:49.9 | maximization so it's a way of getting a sense of how people navigate through |
| 1:56.3 | the vicissitudes of life, right? And so within that spirit I often will, when we're walking around with my family, I will say, let's |
| 2:07.1 | say we're at the beach and we see a buoy that's one kilometer out. |
| 2:10.8 | I'll say, you know, would you be willing to at night when it's completely dark |
| 2:15.1 | swim out to that buoy that's a kilometer away touch it and come back and how much |
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