WIN Brands Group - Investing in Emotionally Connected Brands

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 6 February 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this entrepreneur feature, Kyle Widrick, CEO & Founder of WIN Brands Group, continues discussing his experience as co-founder of Shopify partner, Brand Value Accelerator (BVAccel) and his new company where he is investing and building a winning portfolio of emotionally connected brands.

In Part 2, Kyle discusses When does profitability matter, The two places where his partner Dylan Whitman kept them disciplined and focused, Why they chose not to take equity from clients, What is an emotionally connected brand, What are the two things Kyle looks at in an investment, Kyle's guided tour of his portfolio brands, and much more.

Join us while Ramon Vela interviews Kyle in Part 1 of this episode and listen to him share the inside story of a brand.

For more on WIN Brands Group visit: https://www.winbg.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.5	I think anyone that has operated their own business,
0:25.1	profitability matters always.
0:27.8	It just depends on when it matters.
0:30.0	So if you raise a bunch of money,
0:31.9	it's still going to matter at some point.
0:34.2	If you raise zero capital, then it matters matters day one. And if you're funding it
0:38.5	yourself, it matters a lot. So the ability to get there is critical. This episode is brought to you
0:47.0	by the great folks at Refursion. Refersion manages tracks and grows your affiliate marketing program
0:53.0	allowing you to stay focused on building
0:55.3	your brand. With Refersion, you can recruit an infinite number of affiliates and influencers and
1:00.9	analyze data to best optimize your marketing strategy. As an exclusive to my listeners,
1:07.7	Refersion will knock off 18% of the cost of your annual subscription plan.
1:12.6	So head to Refersion.com forward slash CF for a 14-day free trial and experience advanced
1:20.8	affiliate marketing made simple. Again, that's Refersion.com forward slash CF for a 14-day free trial.
1:31.9	How many emails do you have unread right now?
1:36.3	A hundred?
1:37.4	A thousand?
1:38.3	More?
1:39.3	Now, how many unread text do you have?
1:42.4	Probably none.
	...

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