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The Business of Fashion Podcast

Willy Vanderperre on Youth Culture and His New Exhibition in Antwerp

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6770 Ratings

🗓️ 19 April 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

For more than  30 years, photographer Willy Vanderperre has been fascinated with youth. Vanderperre has carved a niche for himself in the fashion industry, capturing the youthful essence of models like Julia Nobis and Clément Chabernaud for fashion houses including Dior, Prada and Givenchy.


“It would be bordering on pretentious to say that I understand youth. I am 53 years old and I am fully aware of that. It's impossible to understand youth nowadays. I can just have an interpretation of what I think youth is through my eyes and through the experiences I have with those kids,” says Vanderperre.


Ahead of the opening of his  exhibition “Willy Vanderperre Prints, Films, a Rave and More…” at MoMu – Fashion Museum Antwerp, Vanderperre sits down with BoF editor-at-large Tim Blanks to discuss this approach to image-making his creative collaborations with Raf Simons and Olivier Rizzo, and more.



Key Insights

  • Whilst studying photography at Antwerp's Royal Academy of Fine Arts, Vanderperre first encountered the friends who would become his closest collaborators: Raf Simons, Olivier Rizzo and Peter Philips. “We all grew up in different parts of Belgium, we all have very different backgrounds, we also come from different subcultures, so I think it's also that that linked us together at one point.”


  • A rave and hedonistic subculture is an essential component of his body of work. “Of course we had to include the rave. My main focus has always been youth, and it will always be. I am from that generation of Belgian kids that when the rave scene was big, I was young and I indulged in that lifestyle,” he shared.


  • Vanderperre views challenge, both for himself and his audience, as a defining characteristic of his work. “What is a beautiful picture? Does it always have to be beautifully lit or perfectly lit? … Technique is important, but it's a means and I think we should play with that,” he explains. 


  • As for his work philosophy, Vanderperre keeps it simple: “I like the idea of observing, creating and bringing that character to life and being genuinely interested in that person in front of the camera” he says. “I think the last three decades we’ve just been trying to translate youth through our eyes.”


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Transcript

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0:00.0

Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

0:08.2

Welcome to the B.OF podcast. It's Friday, April 19th. For more than 30 years, photographer

0:14.3

Willie Vanderpair has been fascinated with youth. As BOF's editor at large Tim Blanks writes

0:20.4

in his feature on Willie this week,

0:22.6

for Willie, the condition of youth is determined less by age and mindset.

0:28.1

It would be almost bordering potential, saying that I understand youth. I am 53 years old, and I am

0:34.7

fully aware of that. It's impossible to understand youth nowadays. I can

0:38.7

just have an interpretation of what I think youth is through my eyes and also through the

0:43.9

experiences I have with those kids.

0:46.4

Ahead of the opening of his exhibition, Willie Vanderpair, prints, films, a rave and more.

0:52.8

At MoMu, Fashion Museum Antwerp, Willie sat down with Tim to discuss his

0:57.9

creative collaborations with Ralph Simmons and Olivier Rizzo, his approach to image-making, and much more.

1:04.6

Here's Willie Vanderpair on the B-O-F podcast.

1:09.7

Hi, Willie.

1:11.0

Hi, Tim.

1:12.0

I'm very excited by this exhibition.

1:14.6

I think it must be a very curious moment for a photographer who gets to make a museum show of

1:22.0

themselves when they're still a young person and confronted by the sort of august nature of a retrospective.

1:31.5

Do you think of it as a retrospective?

1:33.6

First of all, I want to thank you for saying that I'm a young photographer.

1:38.1

But no, no, no, I think it is a weird one.

1:40.7

The word retrospective is something that I try to avoid because it is what it is,

...

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