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Entrepreneurial Thought Leaders (ETL)

William McDonough (William McDonough + Partners) - Balancing Economy, Equity, and Ecology Through Design

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Business, Life Lessons, Creativity, Startups, Strategy, Thought Leadership, Education, Stanford University, Leadership, Challenges, Journey, Culture, Etl, Innovation, Founders, Stanford, Entrepreneurship

4.5740 Ratings

🗓️ 15 October 2008

⏱️ 61 minutes

🧾️ Download transcript

Summary

How do we love all of the children of all species for all time? The unlikely answer comes from architect, materials designer, VC, and eco-efficiency expert William McDonough, who sees the challenge of cycling biological and technical "nutrients" as industry's ultimate goal.

Transcript

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0:00.0

You were listening to the Entrepreneurial Thought Leader series, brought to you weekly by the Stanford Technology Ventures Program.

0:10.0

You can find podcasts and video clips of these lectures online at edcorner.standford.edu.

0:19.3

It is my special pleasure to introduce our wonderful guest today.

0:23.6

I met Bill McDonough a few months ago.

0:26.6

We were both speaking at a conference in Hawaii, and after I heard him speak, I said,

0:30.6

oh my gosh, what do I need to do to get you to Stanford?

0:33.6

His talk was so provocative and so fascinating and clearly fit into a lot of the

0:38.8

missions that we have at Stanford here, especially focusing on energy and the environment.

0:43.7

Bill is really remarkable. I want to, and don't just listen to me, he literally was named

0:48.0

by Time Magazine, the Hero of the Planet. He, I'm not kidding, he run the Presidential Award for Sustainable Development

0:56.3

and the US EPA Presidential Green Chemistry Challenge Award. He also is the author of the

1:01.7

best-selling and fabulous book, Cradle to Cradle. So without further ado, here we go. Thank you, Tina. Thank you, Tina. Hi, everybody. Well, today's

1:23.6

entitled, something lived and something dreamed, and it's about a celebration of abundance.

1:28.3

I think what we're looking at is the idea that if the human species is the dominant species,

1:35.3

that there's this opportunity we have by design to execute our intentions in ways that evidence intelligent life.

1:47.3

And perhaps we could celebrate the abundance of the sun, instead of bemoaning our limits on fossil fuels,

1:53.3

we could celebrate the abundance of materials, instead of bemoaning our limits to materials

1:58.4

and their toxification potentials and unoptimized flows and things like that.

2:05.0

So this is a celebration of the abundance of the world, and it's something lived because we live it every day,

2:12.3

and we do our best to deal with it by design, and it's something dreamed because we're dreaming of a future that is different.

2:21.0

I'm going to just quickly mention a few enterprises that I'm part of, so you get a sense of what I do.

2:28.6

I work with an architectural practice of William McDonough Partners, which is where I spend most of my time as an architect.

...

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