Willem Sodderland: How to make a product truly remarkable
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 21 August 2014
⏱️ 31 minutes
🧾️ Download transcript
Summary
Willem is a serial entrepreneur, marketing innovator and speaker. In 2005, he founded Buzzer, Europe's first word of mouth marketing platform. Pioneering social marketing, the company has mastered the art of engaging consumers with brands. He recently launched Buzzable, an innovation accelerator that helps products win by making them truly remarkable; or as Willem would say, buzzable.
Transcript
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| 0:00.0 | Entrepreneur on Fire, 669. |
| 0:04.0 | Mix a little inspiration with perspiration and a dash of entrepreneur on fire. |
| 0:09.0 | Now you have the ingredients to success. |
| 0:11.5 | Here's the Master Chef, John Lee Dumas. |
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| 0:27.0 | Visit legalzoom.com, enter Fire and Refero Box at checkout. |
| 0:31.0 | Meetings are essential to the way we work. |
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| 0:42.0 | Visit GoToMeeting.com, click the Tri-Free button and use a promo code, Fire. |
| 0:48.0 | Like that spark fire nation, John Lee Dumas here, and I am fired up. |
| 0:53.0 | To bring you our feature guest today, Willem Sotterland. |
| 0:57.0 | Willem, are you prepared to ignite? |
| 1:00.0 | Absolutely. |
| 1:01.0 | Yes. |
| 1:02.0 | Willem is a serial entrepreneur, marketing innovator and speaker. |
| 1:06.0 | In 2005, he founded Buzzer, Europe's first word of mouth marketing platform. |
| 1:12.0 | Pioneering social marketing, the company is master of the art of engaging consumers with brands. |
| 1:17.0 | He recently launched Buzzable, an innovation accelerator that helps products win. |
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