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This athletic podcast is brought to you by FedEx.

FedEx is an official sponsor of the Champions League.

As a trusted global logistics service provider for businesses around the world, FedEx are looking

to shine a light on the innovative, small and medium-sized businesses working in the football

industry that have shaped the game today and are contributing to a thriving future.

We call these the FedEx Champions of Business.

These businesses have grown themselves whilst also building a foundation for success

for today's clubs and star players, whether that be at grassroots level, through performance

and analytics, or the development of the fan experience to name just a few. Go to FedEx.com

slash champions to find inspiring stories from businesses in football. That's FedEx.com slash champions.

We're sponsored for this episode of the Athletic FC podcast by Shopify. Do you feel like everyone you know is starting a side hustle or becoming their own boss? And if you speak to

these budding entrepreneurs, more often than not, they'll be using Shopify, the all-in-one

commerce platform to start, run and grow your business. Shopify is the commerce platform revolutionizing

millions of businesses worldwide. Whether you're selling half-and-half scarves or retro football

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