Will the Chiefs-Cowboys game on Thanksgiving be the most-watched regular season game ever?
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 25 November 2025
⏱️ 27 minutes
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Summary
Episode 566 of the Sports Media Podcast with Richard Deitsch features Jon Lewis, editor and founder of Sports Media Watch. In this podcast we discuss the Chiefs-Cowboys game airing on CBS on Thanksgiving Day and the prospect of the game breaking the current NFL regular season viewership single-game viewership record (42 million for Cowboys-Giants in 2022); whether the game can hit 50 million viewers if it's close in the final quarter; why the NFL decided to schedule its two biggest viewership draws against each other; whether the Chiefs have surpassed the Cowboys as the league's most popular draw; why we think the early game between the Packers and Lions on Fox should set an early window record for viewership; the late game between the Bengals and Ravens on NBC and why it looks to be viewership-challenged; how we see the Black Friday NFL matchup as a viewership play for Prime Video; the all-day sports marathon on Thanksgiving for Prime Video and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.
Transcript
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| 0:02.0 | Dominate your finances. |
| 0:04.0 | Sunday morning, listening to questionable financial advice from the Fintock Bros on his social feed. |
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| 0:56.7 | U.K. slash AI-dash glasses. Welcome to the sports media podcast. I'm your host, Richard |
| 1:09.6 | Dutch. My producer Patrick Antonetti. One guest on this episode, but it is a regular part of this podcast. John Lewis is the |
| 1:16.7 | founder and editor of Sports Media Watch, and we will focus on what is a pretty fascinating NFL story, |
| 1:23.8 | and that would be the Thanksgiving Day Games this week. Welcome, John. Hey, thanks for having me. John, this is right up your alley. So the Chiefs are, we're going to, there's three games, Chiefs Cowboys on CBS at 4. Is it 420, John, 4 o'clock? I should know. Yeah. Okay. That's the late game. |
| 1:46.4 | It's in the fours. Uh, Packers lines are at 1 p.m. on Fox. They push that back of 30 minutes. |
| 1:51.3 | And then bangles Ravens, uh, 820 NBC. But we're going to start with the big game for our purposes. |
| 1:57.7 | And the big game for our purposes is Cheaps Cowboys because it's really, |
| 2:01.1 | really fascinating. And John, if you tune in to that game, I think you have a real chance |
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