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Today in Focus

Will Mark Zuckerberg’s Threads unravel Twitter?

Today in Focus

The Guardian

Daily News, News

4.65.9K Ratings

🗓️ 13 July 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

Meta has launched what it promises will be a kinder alternative to Twitter. Can it deliver? Dan Milmo reports. Help support our independent journalism at theguardian.com/infocus

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Guardian.

0:08.2

Today, Threads promises to be the kinder alternative to Twitter.

0:13.8

Can it deliver?

0:20.0

Today in focus is supported by Workspace, home to London's brightest businesses.

0:26.6

From designing buildings and recording podcasts to making vegan ice cream and shooting fashion campaigns,

0:33.0

it all happens at Workspace.

0:35.0

Workspace is home to a diverse range of exciting businesses because you're free to work your way,

0:42.0

free to create your own space and design it as you want.

0:46.0

And you have flexibility to scale up or down so you don't need to be tied into a long term lease.

0:52.0

What's more, they've over 60 unique work locations across London

0:56.0

so you can base your business wherever you need to be.

0:59.0

For whatever it is you're doing business, there's a space for you at Workspace.

1:03.0

Go to workspace.co.uk to find the right space for you.

1:14.0

Right, so everyone's been telling me to get on to Threads.

1:18.0

And I don't really feel like I need to distract myself with more social media, but here goes.

1:24.0

I've downloaded it and I'll just explain how it looks in case you haven't seen it yet.

1:31.0

It's a really simple black and white interface and all you see is a timeline of people's names and their comments.

1:41.0

The format is almost indistinguishable from Twitter, except that people can post longer messages and videos.

1:48.0

But the tone, at least for the moment, is less hostile among the people that I follow.

1:54.0

So you've got someone giving cooking tips, someone else is just posting puns, the links to news articles,

2:04.0

and there's Britney Spears promoting her new book.

2:08.0

Okay guys, so I just got finished with my book.

...

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