Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 28 December 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impact speculation (02:45) Google won't roll out changes until revenue can be made up (03:26) SEO drives revenue for publishers through AdSense (05:22) Diversify beyond Google with omnichannel approach (06:06) Comparison of AI tools: Grok, Chat GPT, Bard (09:09) Leveraging AI for identity layering and contextual marketing (09:28) Potential applications of identity layering: recruiting, acquisitions (09:46) Caution against overloading on AI tools, focus on major platforms (10:31) Chat GPT and Bard can replace other AI tools. (11:11) Venture funded companies can't compete with the big players. (11:36) AI tools can be a time suck and create more work. (11:59) Jasper's value will decrease and is unnecessary for content creation. (12:36) Proprietary data sets are key to winning in the AI space. (13:19) Producing a large quantity of content doesn't guarantee results. (13:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about AI Corner.
0:04.0	So we've got a lot of cool bells and whistles here to talk about.
0:07.5	And I'm going to start off with this one over here.
0:09.2	So Neil, have you seen this Wall Street?
0:11.7	You definitely haven't, but I'm going to act like you did see it.
0:14.2	So there's this Wall Street Journal article that came out, and the headline here says,
0:19.0	News publisher see Google's AI search tool as a traffic-destroying nightmare.
0:23.2	Okay?
0:24.0	So let me share my screen over here.
0:26.7	And you know how like publishers always complain.
0:28.8	We, I think it's good for everyone to understand that there's always been a fragile kind of like
0:34.4	agreement between Google and publishers right and a publisher is someone that might be
0:37.9	like a Wall Street Journal they're publishing content or a business insider now that
0:42.4	tentative agreement has always been hey
0:44.0	Google will send you traffic and the publishers the agreement from their side is
0:48.8	we will supply you content and now so what's happening now with the search
0:52.3	generative experience is that Google scraping a lot of the web and just giving you an AI answer, right? Which by default means that it's taking away clicks, which means it's taking away traffic, which means that Google is taking away revenue from a lot of these publishers.
1:05.9	Okay?
1:06.9	So when you look at the Atlantic, which is a publisher that's been around since 166 years,
1:11.8	Steve Jobs, wife, you know, she ended up buying it, but they they think that 75%
1:19.6	of the time the AI powered search would likely provide a full answer to a user's query and the Atlantic site would miss out on a traffic it otherwise would have gone.
1:27.0	So that's one number over there.
	...

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