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Marketing School - Digital Marketing and Online Marketing Tips

Will AI Content Writers Replace Humans? #1671

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 10 March 2021

⏱️ 5 minutes

🧾️ Download transcript

Summary

Will AI Content Writers Replace Humans? In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will AI Content Writers Replace Humans? [00:44] AI copywriting tools built off GPT-3. [01:06] The lack of creativity of AI copywriting and how long this will take to fix. [01:47] The one thing you cannot take away from humans is creativity. [02:22] While it wont replace the best humans, there are indisputable uses for AI. [02:45] Will AI copywriting tools actually save time? [03:17] How will competing tools survive when they are built on open-source tech? [04:03] That’s it for today! [05:20] Go to levelingup.com to check out the book Eric is about to release! Links Mentioned in Today’s Episode:   Conversion.ai Copy.ai Copysmith.ai Kai-Fu Lee   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse

0:04.0

conversation just so you aren't blindsided. So without further ado, enjoy.

0:09.6

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and

0:15.2

strategies from entrepreneurs that practice what they preach and live what they teach.

0:20.2

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric Sue.

0:26.1

All right, guys, before we start, we got a special message from our sponsor.

0:30.9

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0:35.4

The faster your website loads, the better off you are. With Google's Corvital update,

0:39.9

that makes it super, super important to optimize your site for low time. And one easy way to do it

0:46.0

is use the host that Eric and I use DreamHouse. So just go to DreamHouse or Google it,

0:51.7

find it, check it out, and it's a great way to improve your low time.

0:56.9

All right, so today we're going to talk about if AI content writers will replace humans. So

1:04.3

I think this is an interesting topic because last couple days we've been doing clubhouse rooms,

1:08.7

and we've had different people talk about how this might be the end of copy writers or the end

1:13.2

of writers as we know it, right? And so, you know, there's a couple of tools out there.

1:16.8

There's conversion.ai, there's copy.ai, there's copy.smith.ai, and this is all built off of

1:22.8

kind of the back end is GPT-3, which is, you know, at the end of the day, it's just a very large

1:27.4

data set and you have, you basically have a machine learning that's pulling from it and they're

1:31.3

able to basically crank out headlines for you, different captions, and things like that. So,

1:36.4

I think it definitely has its uses, but the question here is, is this going to replace writers?

1:41.6

I have my thoughts on it, but Neil, I'd like you to go first.

1:44.8

I don't think it's going to replace writers right now in the future, yes, but right now definitely not.

...

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