Why Zesty Could Be DoorDash’s Most Ambitious Expansion
In Machines we Trust
In Machines we Trust
4.3 • 6 Ratings
🗓️ 16 December 2025
⏱️ 8 minutes
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Summary
DoorDash moves beyond logistics into social behavior. Zesty represents a bold expansion. We discuss the risks and rewards.
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Transcript
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| 0:00.0 | DoorDash has just rolled out a new AI social app called Zesty, and it's designed specifically |
| 0:06.5 | for discovering new restaurants. And to be honest, this is actually a concept that I absolutely |
| 0:11.5 | love. I am 100% guarantee they used AI models, AI code models to help them spin out a really |
| 0:19.2 | quick sample of this idea that they were thinking of. |
| 0:21.7 | It incorporates AI in how it gives recommendations. And I think that every company should be |
| 0:28.1 | experimenting now that code is so much easier to generate with some of these really cool products |
| 0:32.8 | that integrate AI into kind of breathing new life into a product and help you capture more market share. |
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| 1:13.4 | All right, let's get back into what DoorDash is doing. So I think there's a couple interesting |
| 1:17.8 | things here. Beyond just being like a search app, you could imagine this is like, oh, go find |
| 1:22.7 | restaurants. They're kind of pitching this as a social app. So it's originally just going to be |
| 1:29.9 | available in San Francisco and New York. So it's kind of geolocated. And they're essentially branching out |
| 1:35.4 | beyond just doing food delivery. They're getting into more of a social and a discovery space. |
| 1:40.0 | I think the idea is to try to get rid of the need to read a bunch of different reviews or to look up different menus or even, you know, go on TikTok when you're looking for a new place to eat. |
| 1:49.4 | So once you open the app and sign in, you obviously do this with your DoorDash account. |
| 1:53.8 | And then you essentially can ask the chat bot for a personal recommendation based off of, you know, what you're looking for. |
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