You do know that you could go from two to eight million in sales in a year based on one organic TikTok post.

As I scroll to my TikTok, this video right here got 1.9 million views.

Here's the most remarkable part.

The next post, which crushed for me on Instagram, different content, different platform, big part of the thesis, 5,834 views.

So the social media I grew up with, that you all grew up with, was as many followers you had, was an indicator to the general range every post would get. All those best practices got completely annihilated when TikTok hit the scene and made it about the individual piece of content. And I think it's gonna continue to get more extreme because it benefits the platforms. Look, TikTok has the most virality chance. I wasn't kidding what I said about 8 million for them. It doesn't fit everyone here. Good news, every platform's going through the TikTok thing. LinkedIn, same thing. One video I have, 4,000, next one, 400,000. YouTube short, same shit. First video 1,000, next one, 250,000. So they're all about to go through it

because it's the right thing.

For all, one 400,000. YouTube shorts, same shit. First video, 1,000, next one, 250,000.

So they're all about to go through it because it's the right thing. For all of us, it's the right for the platform, it's right for us. This is why I wrote the book. This is why I'm yelling from the loudest way I can. That organic social is important, but you have to get good at the craft, Like the first three seconds, the thumbnail, all of it.

Until you're great at the craft, like the first three seconds, the thumbnail,

all of it. Until you're great at the craft of the video or the picture or the written words

and social, everything will be hard. I promise you, because everything else is getting more

expensive because they're all losing market share to this machine. Newspaper ads are more

expensive than they were five years ago. The number one goal you should all care about is views achieved organically.

There's people on my team that are fast, there's people on my team that are slower.

But if player one got me three videos a day and those three videos got me 100,000 views,

the player two was slower but she fucking made badass shit and and only made me one and that video got four million views

Which one do I like better?

But when people play well, but Gary my shit's good. I'm like no, it's not you took a day and your video got 8,000 views and over here

They got me three videos at 8,000 apiece and that got me 24,000 views. When you make views achieved gross and per post as a North Star, it's going to help you answer

a lot of these tough questions.

The first question I think is how to balance personal branding versus business branding,

especially from a social media perspective,

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