Why Your Emails Get Opened, But Fail to Convert | Ep. #1595

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 20 December 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why Your Emails Get Opened But Fail To Convert In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert. [00:56] Why the problem is not your email but the landing page thereafter. [01:37] Answering any final objections to purchasing on your landing page. [02:07] Metrics for what good click-through rates look like. [02:44] Questions to ask to optimize your click-through rates. [03:20] Using Crazy Egg and Hotjar to assess prospect behavior. [03:33] Using non-buyer surveys to find out why people didn’t convert. [03:46] Why people end up not buying due to unanswered questions. [05:07] Making money from actual conversions rather than affiliate offers. [05:46] That’s it for today! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Crazy Egg Hotjar Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about why your emails get open but fail to convert.
1:00.0	Good question.
1:02.0	It is a good question.
1:04.0	You know, it's funny, we sent out an email over Black Friday and we got some conversions, but we didn't
1:10.8	get as many conversions as we would like.
1:13.0	Just 1%. Yeah.
	...

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