We have to answer what problem we solve it.

If people are churning and you have an education business, well, unless you're doing continued

education, that is the nature of the business and you're probably mispriced on the back and

probably misprice on the front end.

This is where service businesses start to sprout off of education because they're not coming

for the education.

They're coming for the service.

They come for the service.

They'll keep paying for the service if it's good.

Back streets back. for the service. They come for the service. They'll keep paying for the service if it's good.

Back streets, back. All right. Where is it? Let's go. I don't know. I actually don't know the words to the song. Don't know the words to any song, believe it or not, except for one that I did for

poetry class in seventh grade because I actually had to like write it down. So I'm very visual

learner. Literally can't remember any of the song lyrics song lyrics anyways that's not why you're here I am on a little bit of parole this morning because

I've had a lot of things that have been percolating and haven't done one of these in a minute

I've just had a lot of backlog of like consistent questions that I get around the same themes and

I wanted to make stuff to like just put a nail you know drive a nail in the coffin like not have to basically it's like i want

you to not like this like this is solved like you don't have to think about this one again like

this is this is i'll say the answer but um i'll do my very best so here's the issue

many people have education businesses and so that means books, courses, you know, media, speaking,

coaching, all that stuff, right? And they want to make sellable businesses. And they also want

their customers to never leave. And so they have these problems, which is that customers are

leaving and their business isn't sellable and they think there's

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