Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 3 September 2021
⏱️ 27 minutes
🧾️ Download transcript
Summary
Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas.
Top 3 Value Bombs:
1. You can be successful and have a family at the same time.
2. Be strategic and work with the influencers of the influencers.
3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works.
Be Gut Happy, Be Gut Healthy. Drink Poppi - Drink Poppi
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Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation JLD here and welcome to entrepreneurs on Fire |
| 0:07.5 | Brought to you by the HubSpot Podcast Network with great shows like Being Boss. |
| 0:13.0 | Today we'll be focusing on why your branding needs to take a digital first approach to |
| 0:18.4 | drop these value bombs. |
| 0:19.4 | I have brought Allison Ellsworth into EO Fire Studios. |
| 0:22.4 | Ellsson is the co-founder and chief brand officer of Poppy, the leading prebiotic soda |
| 0:28.2 | infused with apple cider vinegar for a happy guts along with being a full-time mom. |
| 0:33.0 | Allison has grown her business rapidly since its inception in 2015. |
| 0:37.4 | Poppy has expanded to national retailers and become a best seller on Amazon and Fire Nation. |
| 0:42.8 | Today we'll be talking about Allison's experience on Shark Tank. |
| 0:45.8 | We'll talk about that digital first approach. |
| 0:48.1 | We'll talk about Poppy's success numbers wise, influencer marketing, some details on that. |
| 0:52.7 | And of course, how to go viral and what to do when you do go viral and so much more when |
| 0:57.0 | we get back from thinking our sponsors. |
| 1:00.4 | Ready to build a smart e-commerce business on Amazon with help from a software that has |
| 1:04.3 | your back at every step? |
| 1:05.9 | Then take advantage of this great offer from Helium 10, get 50% off your first month of |
| 1:11.0 | a Helium 10 Platinum account at Helium10.com slash fire. |
| 1:15.7 | That's H-E-L-I-U-M-1-0.com slash fire. |
| 1:20.5 | Ready to dig deeper on the creative side of business? |
| 1:23.2 | And the podcast Being Boss has you covered, discover new tools to unravel the complexities |
| 1:27.8 | of starting your own creative business with episodes on topics like building systems for |
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