In late April, the dating site Bumble rolled out an ad campaign urging people to get on with it.

It being sex.

In billboards and online ads, Bumble urged, quote, a vow of celibacy is not the answer.

Within weeks, Bumble was apologizing.

We made a mistake, the company said. The internet had pushed back hard on the

ad campaign, saying there's plenty of reason for people to opt out of sex right now. Some

just aren't into it. Others suggested that opting out

is the correct response, as reproductive health laws are changing so swiftly

across the United States, and not having sex is also increasing over the long term.

Maybe you've heard this about young people.

For example, according to UCLA's California Health Interview

Survey, 38% of young Californians, ages 18 to 30, reported having

no sexual partners in the previous year.

38%, that's a decade high.

Back in 2011, it was 22% of young people

reporting no sexual partners.

There was also an increase in not having sex

for older California adults ages 35 to 60 in that survey as well.

Just not quite as big a change as for younger adults.

And a different study in 2021 found declines in all kinds of partnered sexual activity between

2009 and 2018.

That was in a self-reported survey of people ages 14 to 49.

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