Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 18 April 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figu...

Transcript

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0:00.0	Will you please help me out right now before you listen to the episode by telling me the kind of Art of Online Business podcast content that you would love to hear so that you can grow your online course or membership business?
0:15.0	I put a link right in the show notes below. It will take you less than three minutes to fill out. And if you fill it out,
0:22.8	you'll be entered into a raffle. One winner will win a free 30 minute funnel strategy or ad
0:29.0	strategy session with me. And two winners will win a $20 Starbucks gift card. The deadline is the end of this week, and we only have seven people that filled this out.
0:42.1	Literally tell me the episodes you want, and I will get to work, either inviting those guests or creating content for those episodes myself.
0:52.5	All right. Thanks for your help. Now back to the episode.
0:56.0	Do different audiences respond the same way to your Facebook ads and Instagram ads?
1:03.0	I.E. Can you just use one audience and expect to get the lowest cost per lead possible?
1:08.0	Well, here's the short answer. No, probably not the first audience that you
1:12.2	use is probably not going to give you the lowest cost per lead. And it's not a game of getting
1:18.9	the lowest cost per lead. It's, well, getting the highest quality lead for the lowest cost
1:24.2	possible. So in this episode, I'm going to share with you some of the pitfalls of
1:28.9	only using one audience plus the audiences in order of value, as in likelihood that they would
1:35.4	yield the best kind of leads, that I usually test first in client accounts. Let's get into it.
1:41.5	So right away, when I set up a client account, what I do is build look-alike
1:47.1	audiences off of their custom or warm audiences. I do not do testing for a lead magnet ad with
1:54.5	their warm audience. Why? Because the warm audience already knows you and likes you, right? And
1:59.7	warm audiences, by the way, would be your website visitors, your Instagram followers,
2:03.6	your Facebook followers, your email list.
2:05.6	They know you and like you.
2:07.6	Therefore, more of your messaging is going to resonate with them.
2:11.6	And of course you're going to get lower lead costs.
	...

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