Why You Ought to Pay For Celebrity Endorsements | Ep. #409

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 13 September 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof” 01:02 – Celebrity endorsements work well 01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 01:46 – They’ve increased their target market size 01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 02:04 – The answer is “yes” 02:16 – There are micro influencers that you can connect with and help you promote your business 02:36 – Micro influencers have at least 20K followers 02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products 03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:44 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof. If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead. Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about why you ought to pay for celebrity endorsements.
1:02.0	So Neil, you have some thoughts around this.
1:03.7	I'm curious to get what you're thinking.
1:05.8	Anytime you have a celebrity on your landing page,
1:09.1	your conversion rates go through the roof.
1:11.4	Paid ads will always cost more. It's going to be more and more
1:14.0	difficult to get search traffic. Celebrity endorsements skyrocket conversion rights. You've all seen
1:19.3	those ads saying lose weight Dr. Oz recommends Asahi Berries or I don't know whatever he's
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.