Why you need video previews for your TpT Products in 2021 with Chloe Tascoff
The CEO Teacher Podcast
Kayse Morris
5.0 ā¢ 734 Ratings
šļø 24 February 2021
ā±ļø 28 minutes
šļø Recording | iTunes | RSS
š§¾ļø Download transcript
Summary
Boost your conversion rate on Teacher Pay Teachers through Video Previews
A few years ago, Teachers Pay Teachers (TpT) rolled out a new initiative that allows you to attach a video preview to your TpT Products. And ever since, there have been a LOT of questions. Questions like: What can this do for my TpT Marketing? Will a preview actually increase my TpT Sales? And most of all...how do I even get started with video?
Why Video Preview Matters
Video previews are so successful because your customers get to see themselves using your TpT products before they buy them. Think about it. Influencer culture works because we can see ourselves living that life. And the same thing is true for your TpT products. A video allows a teacher to visualize using your products, which means that it will be easier for that same teacher to make the decision to purchase your products.Ā
Meet Chloe Tascoff, the Video Marketing Expert
In this episode, I've invited Chloe Tascoff, an expert in the TpT video preview field to share a few powerful reasons why video marketing should matter to you. Chloe started creating videos for TpT sellers in 2019 and, while she has her own store, she also leaned into video production and marketing. Talk about using something you're good at to diversify your income!Ā You're going to be amazed. By focusing on video, she tripled her sales in one month!
Listen here and learn what TpT video preview might start doing for you.Ā
In this episode, you will learn:
-What video editing program is easier to use than iMovieā¦
-Why most people prefer to watch video online
-Which three areas to focus on in order to create a professional-looking video
-Where else you can use your TpT video previews
-And which social media platform is optimized for your videos!
Links Mentioned:
Other Resources:Ā
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Transcript
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| 0:00.0 | Hey, CEO Teacher friends and welcome to another episode of the CEO Teacher Podcast. |
| 0:05.0 | We are shifting gears this week to do an interview. |
| 0:08.7 | We've been so thrilled to share with you. |
| 0:11.3 | We love listening to our communities. |
| 0:14.6 | And one of our favorite communities is our Facebook group for the CEO Teacher podcast. |
| 0:19.8 | If you're not already in there with thousands of other |
| 0:22.1 | teachers, go check it out at Caseymoor's.com slash podcast group. But inside of that group, we love to look |
| 0:28.1 | at questions that become recurring questions, and we house all of our frequently asked questions together |
| 0:34.3 | on one main spreadsheet titled CEO Teacher Communities. And the reason why we do |
| 0:39.4 | that is because we are here to serve you, to hear what you need and what can help you further |
| 0:44.0 | your business, especially now more than ever. And one recurring theme that we see in our communities |
| 0:49.9 | is asking about video previews for your products. |
| 0:54.7 | A few years ago, teachers pay teachers rolled out a new initiative |
| 0:57.9 | that allows you to attach a video preview to your TPT products. |
| 1:04.1 | Now, if you sell on WooCommerce or any other website, |
| 1:07.6 | you may also have this option, |
| 1:09.4 | but some frequently asked questions are, does this help |
| 1:12.6 | increase your sales? And the most important question is, but Casey, how do we do it? Now, I have a few |
| 1:20.0 | video previews for some of my products, and those products are my best sellers. And here's why I think |
| 1:26.5 | it is so important that you implement the strategy |
| 1:29.5 | if you can. Now, if you're just getting started and you're feeling overwhelmed, please just put this |
| 1:34.9 | on the back burner at first until you feel like, okay, I think I can commit to this for some of my |
... |
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