This is the Gary V. Audio Experience.

Thanks for having me and thanks for coming out.

I know the US soccer match going up against that.

I'm pretty impressed with the turnout.

I kind of came to thinking there was going to be four people here today and we're going to be in a kumbaya table.

So I'm excited.

By show of hands, how many of you saw my speech two years ago?

Raise your hands.

Great. Thank you.

And by show of hands, how many of you have no idea who I am?

Please raise your hands.

That fucking hurts.

That's a tough way to start a morning.

Okay, so I apologize for the 20-30% that have heard some of this.

But since so many of you don't, I'm going to set up a little bit of context.

Then I'm going to speak a little bit about what I would call the current state of selling stuff in America.

I mean, we can call it social media.

But I want to make sure that everybody in this room understands.

The only reason I care about social media is because it sells stuff.

And whether you're B2B or B2C in this room trying to get to the consumer about your project,

what you're building, or a vendor, or trying to get to the developers in this room and become part of that business model,

I am completely convinced understanding the context of this room.

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