By now you've probably all heard me say that I believe every company these days is a media company first and let me repeat that

Every company no matter what it is is a media company first and my favorite example is always Red Bull. What does

Red Bull sell? Do they sell drinks that give you a caffeine edge? Not really in my

opinion. They sell you media they are creating

snowboard events they are creating airplane events they're creating

skateboard events snowboarding events all these kinds of things and they pump

media into your brain and you love Red Bull you love

their ethos and on the back of that you buy their product but you buy everything

else into their brand and so they have all sorts of different kinds of products

vibrations branding all these kind of things that they sell you and that can you buy

down at the supermarket for two pounds or two dollars or whatever it is is actually one of the

smallest things they actually sell you and they are busy building media and I

believe every great company needs to make a connection with its customers first

whether that's a B to B play or a B to C play, and they do that

by creating media.

This is blogs, this is vlogs, this is vlogs, this is video, this is great copy, these can be recipes, this can be anything that engages with people and

let's be honest the first time someone engages with a customer, most likely it's on their

mobile device on a social media platform and that's just the truth

it's on Facebook it's on YouTube it's on Twitter and it's on a mobile device and

that's the first time they hear about you so it better be great and you better be

thinking about media because there's no other way to

skin this cat and I meet so many people who are busy trying to sell these big seminars

...