Welcome back to another episode of the talk. Today we are back with Professor

Maria Nessel and we're going to be talking about some of the secretive and

shocking ways that big food markets to us. So I think a lot of us feel like we are in control of what we buy like you know how we all think we have free will the illusion of free will

It's an illusion I go to the group show like yeah I'm making yellow decisions but I feel like the more I read your work and the more I talk to you,

what I realize is that it's not just me making the decisions.

So I want to talk a little bit about all of the marketing strategies that big food uses.

What in your research do you think are some of the most deceptive tactics

that big food companies have used to market foods to consumers?

Well, I'm not sure deceptive is the right word. Their job is to market products. That's what they're about.

And they do it in every way they can. So I would say health claims on food packages.

There's very little evidence to back up most of them.

And the idea that if you eat one product,

it's going to have any major effect on your health, makes no sense at all if you

think about it, but you're not supposed to think about it.

You're really not.

If marketing is successful, it slips below the radar of critical thinking,

as was once explained to me by an advertising executive.

I mean, so that I think the obvious ways are cartoons on packages aimed at kids.

Right. We could consider doing that here, but I think there would be a First Amendment challenge.

But that was done with cigarettes, right?

So you know what we remember, but Joe Camel?

Certainly remember Joe Camel.

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