We're going to talk about why webinars are still a moneymaker in 2023.

So webinars, people might think it's outdated.

It's when you get people to come, maybe 50 people or 100 people to register and

they'll come watch you talk about a subject or maybe you do a partner

webinar with somebody and it's like well you know that's an outdated tactic doesn't work as well and we're

here to tell you we've got some data around how webinars still crush it in 2023,

even after we've come through the pandemic.

I know only for my own business,

and I know from clients as well,

but those are actually the lead too.

We have quite a bit of clients that actually still do webinars. But when I look at my own business, MP Digital, we're at agency. We do two webinars a month.

Webinars drive some of our best leads, but they had to be super specific. So for example, Eric, we just did a webinar on paid ads and how

AI is affecting paid ads. One of our lowest attended webinars, one of the best lead quality leads that we ever got, not just in quality, but

sheer numbers.

Now when I mean sheer numbers, I'm talking about qualified leads.

When we do a webinar on SEO hacks for 2023 and beyond, we'll get more leads

than anything but the lead quality isn't the same so we disqualify most of

them because they don't have the budgets but when we do

something very specific like you know something on Google Analytics for and a

cookieless world or when we do stuff on AI and paid advertising and how to, you know, adapt with all the

changes that are happening.

We end up getting the most qualified leads and quantity of those leads when we get very specific and we focus on

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