Why Webinars Are Still a Moneymaker in 2023 #2528

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023. [00:05] A quick explanation of what webinars are. [00:45] Why webinars have to be super specific: lead quality. [01:40] A look at the frequency of doing webinars. [02:35] Conversion rates and partner webinars. [03:13] Sales team and marketing teams: sign-ups and follow-ups. [03:57] Why it depends on what you are selling and understanding your audience. [04:38] Q & A after webinars and how they are helpful. [05:00] Who presents the webinars (and the slides therein). [05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Register for the Leveling Up Founders Event here! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	We're going to talk about why webinars are still a money maker in 2023.
0:04.2	So webinars, people might think it's outdated.
0:06.4	It's when you get people to come, maybe 50 people or 100 people to register.
0:10.9	And they'll come watch you talk about a subject or maybe do a partner webinar with
0:14.2	somebody. And it's like, well, you know, that's outdated tactic.
0:16.7	It doesn't work as well.
0:17.6	And we're here to tell you we've got some data around how webinars still crush
0:21.5	it in 2023, even after we've come through the pandemic.
0:25.4	I know only for my own business and I know from clients as well, but those are
0:29.6	actually the lead to we have quite a bit of clients that she still do webinars.
0:33.2	But when I look at my own business NP digital, we're at agency.
0:36.5	We do two webinars a month, webinars, some of our best leads, but they had to be
0:41.6	super specific.
0:42.8	So for example, Eric, we just did a webinar on paid ads and how AI is affecting
0:47.7	paid ads, one of our lowest attended webinars, one of the best lead quality
0:53.0	leads that we ever got, not just in quality, but sheer numbers.
0:57.7	Now what I mean, sheer numbers, I'm talking about qualified leads.
1:00.8	When we do a webinar on SEO hacks for 2023 and beyond, we'll get more leads
1:07.2	in anything, but the lead quality isn't the same.
1:10.2	So we disqualify most of them because they don't have the budgets.
1:13.2	But when we do something very specific like, you know, something on Google
1:17.2	analytics for and a cookie less world, or when we do stuff on AI and paid advertising
	...

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