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Gloss Angeles

Why We've Become Obsessed With Fragrance with Malaika Jones of Brown Girl Jane

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8679 Ratings

🗓️ 22 March 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

The world of niche fragrances is booming and one brand leading the category is Brown Girl Jane — the first Black woman-owned fine fragrance brand to launch at Sephora! The line of fine perfumes focuses on “scent for wellness,” knowing that scent has the proven ability to affect us on a psychological level. Malaika Jones, co-founder and CEO, joins us to share how they leveraged clinical studies that measured brain activity when smelling different scents, why “Z-alphas” are obsessed with fragrance, how social media made buying a scent without smelling it the norm, and the trend she thinks will rise this year.


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Transcript

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0:00.0

Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while.

0:12.3

That's cute. Okay. This is like the most highly anticipated episode of the year because we have had so many technical difficulties to get to this point.

0:23.6

So I am thrilled that this episode is happening right now.

0:28.6

Also because we have been talking so much about perfume and fragrance.

0:35.6

Like it is truly having, this category is having the year of this category.

0:41.7

Like I feel like everyone is talking about it, whether it's because Gen Z is obsessed

0:45.9

with fragrance or it's because, you know, all these beauty brands are now coming out

0:50.5

with fragrances themselves.

0:52.3

But we haven't had very many perfume experts on the pod.

0:57.2

So we are so, so happy and excited to welcome Malika Jones. She is Brown Girl Jane's CEO and one of the

1:07.1

co-founders. So welcome to Los Angeles. Thank you. This is highly anticipated by me as well.

1:14.2

So I'm so happy to be on just one of my favorites. So thank you for having me. You are the best.

1:23.7

We are so, so happy. Okay, Malika, before we get into all of the fragrance combo, what's on

1:30.1

your face? Tell us what you're loving right now. Oh, I love that question. So I love Edom for

1:36.3

skincare. I use their milky serum. I use their cloud cushion. And my skin just loves drinking it up. It's super moisturizing, but also

1:47.2

gentle. And I'm a less as more sort of girl in terms of concealers and foundations and that

1:54.7

sort of thing. But I swear, Dena Myricks can do no wrong, both as a human being and her products. So that's the best,

2:03.3

the best combination I think anyone could ask for, but her blurring powder is just amazing. And

2:10.7

the filter we all need when we're on all of these zooms or in real life. And so I just love

2:15.8

everything she does. I love her bellini blush. I mean,

2:18.5

I'm a blush girl. So I love like the pops of color. She just gets color so right. She gets

2:23.0

everything right. And another one who always gets everything right in my book is Pat McGrath. I use her

...

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