4.8 • 679 Ratings
🗓️ 22 March 2024
⏱️ 41 minutes
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The world of niche fragrances is booming and one brand leading the category is Brown Girl Jane — the first Black woman-owned fine fragrance brand to launch at Sephora! The line of fine perfumes focuses on “scent for wellness,” knowing that scent has the proven ability to affect us on a psychological level. Malaika Jones, co-founder and CEO, joins us to share how they leveraged clinical studies that measured brain activity when smelling different scents, why “Z-alphas” are obsessed with fragrance, how social media made buying a scent without smelling it the norm, and the trend she thinks will rise this year.
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0:00.0 | Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while. |
0:12.3 | That's cute. Okay. This is like the most highly anticipated episode of the year because we have had so many technical difficulties to get to this point. |
0:23.6 | So I am thrilled that this episode is happening right now. |
0:28.6 | Also because we have been talking so much about perfume and fragrance. |
0:35.6 | Like it is truly having, this category is having the year of this category. |
0:41.7 | Like I feel like everyone is talking about it, whether it's because Gen Z is obsessed |
0:45.9 | with fragrance or it's because, you know, all these beauty brands are now coming out |
0:50.5 | with fragrances themselves. |
0:52.3 | But we haven't had very many perfume experts on the pod. |
0:57.2 | So we are so, so happy and excited to welcome Malika Jones. She is Brown Girl Jane's CEO and one of the |
1:07.1 | co-founders. So welcome to Los Angeles. Thank you. This is highly anticipated by me as well. |
1:14.2 | So I'm so happy to be on just one of my favorites. So thank you for having me. You are the best. |
1:23.7 | We are so, so happy. Okay, Malika, before we get into all of the fragrance combo, what's on |
1:30.1 | your face? Tell us what you're loving right now. Oh, I love that question. So I love Edom for |
1:36.3 | skincare. I use their milky serum. I use their cloud cushion. And my skin just loves drinking it up. It's super moisturizing, but also |
1:47.2 | gentle. And I'm a less as more sort of girl in terms of concealers and foundations and that |
1:54.7 | sort of thing. But I swear, Dena Myricks can do no wrong, both as a human being and her products. So that's the best, |
2:03.3 | the best combination I think anyone could ask for, but her blurring powder is just amazing. And |
2:10.7 | the filter we all need when we're on all of these zooms or in real life. And so I just love |
2:15.8 | everything she does. I love her bellini blush. I mean, |
2:18.5 | I'm a blush girl. So I love like the pops of color. She just gets color so right. She gets |
2:23.0 | everything right. And another one who always gets everything right in my book is Pat McGrath. I use her |
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