Why Tubi CEO Anjali Sud Says Free Is the Future of Streaming

On with Kara Swisher

New York Magazine

News Commentary, News, Society & Culture

4.2 • 2.2K Ratings

🗓️ 7 December 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

How does an ad-based streamer compete with subscription-based models like Netflix, Hulu, Max, and all the rest? By charging nothing. At least that’s what Tubi is doing. And despite being seemingly less prestigious than premium streamers, Tubi is used by millions of Americans and outranks Peacock, Max, Paramount Plus, and Apple TV+ in total viewing time. For those who are fatigued by subscriptions fees and monoculture viewing, Tubi offers an enormous catalog of nostalgia and “newstalgia” movies, hours of bingeable classics, over 250 live channels, plus Tubi originals – all at no cost to viewers. So why aren’t more people talking about it? Kara sits down with Tubi CEO Anjali Sud in this special episode of On presented by e.l.f. Cosmetics to talk about Tubi’s appeal to cord-cutters and cord-nevers; how niche-specific fans help inform Tubi content; why Sud thinks Tubi can democratize storytelling and create space for emerging filmmakers; and how she came to be one of few female CEOs in tech. This interview was taped live at the Whitney Museum in partnership with e.l.f cosmetics as a part of their campaign to increase representation and diversity in boardrooms. Find out more here: https://www.elfbeauty.com/changing-the-board-game/so-many-dicks Questions? Comments? Email us at [email protected] or find us on Instagram and TikTok @onwithkaraswisher Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for On with Kara Swisher comes from Elf Beauty.
0:05.0	If you ever wondered what happens when a boardroom is a majority women, look no further than Elf Beauty.
0:10.0	Out of about 4,100 U.S. publicly traded companies, Elf is the only one to have a corporate board of directors that is 78% women and 44% diverse.
0:19.0	They're making the best of beauty accessible to every eye, lip, and face and changing the board game while they do it.
0:25.2	Visit elf.com backslash change the board game to learn more.
0:33.1	It's on.
0:33.3	It's on. Hi, everyone from New York Magazine and the Vox Media Podcast Network.
0:47.3	This is On with Kara Swisher, and I'm Kara Swisher.
0:50.5	My guest today is Anjali Sude, the CEO of Tooby.
0:54.3	Tube is a free streaming platform that millions of Americans use, but nobody seems to know about.
1:00.8	I have used Tooby many times because I like a lot of old shows, and they have every one of them on it, and you don't have to pay another streaming fee.
1:07.9	It's a fascinating company, and Aisole is doing some really interesting stuff there with AI, with creators, and their broader fee. It's a fascinating company, and Aisoli is doing some really interesting
1:11.6	stuff there with AI, with creators, and their broader approach to streaming in general. It's
1:16.6	completely unlike the typical streamers that come to mind, and trust me, you're going to wish
1:21.0	you knew about it sooner. She was the CEO of Vimeo before Tooby, so she has a lot of knowledge
1:26.5	about video streaming and user-generated
1:29.6	content and also reaching more diverse audiences. Also, she knows a lot about the fans.
1:36.6	Anjali and I talk about all of that, plus her remarkable career path in this incredible
1:40.9	conversation brought to you by Elf Cosmetics. I recently partnered with Elf,
1:45.1	which, if you didn't know, stands for eyes, lip and face. Elf found that there are almost as many
1:50.7	men named Richard, Rich, and Dick on company boards as there are black or Asian women and twice
1:57.5	as many as Latinas, which is insane. So Elf is trying to change that, and I fully support it.
	...

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