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SaaS Interviews with CEOs, Startups, Founders

Why Tiktok is the Best Marketing Channel for Bootstrapped Startups in 2023

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 14 June 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

0:11.0

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

0:15.1

revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com.

0:55.0

So a couple of weeks ago, when I was prepping for this talk, Nathan, I suggested some talks

1:03.3

that I have actual experience in, and he didn't think they were a good idea.

1:08.4

So he was like, what else have you got to talk about?

1:10.7

I was like, well, I want to get to 100,000 followers in TikTok this year.

1:14.6

And he said, well, why don't you talk about TikTok?

1:16.6

So this is the reason I'm now speaking about TikTok at a conference in another country.

1:21.6

I've only visited a few times.

1:23.6

So hopefully, though, I do have some credibility in this. So just to give you a bit of background, I spent three and a half years working for LinkedIn,

1:31.7

and at LinkedIn I was responsible for LinkedIn's biggest customers in Europe.

1:35.6

So I had to advise executives at LinkedIn on how to leverage LinkedIn so they could scale their businesses.

1:44.1

And often executives at Futsi 100 companies

1:47.4

aren't that interested in social media. I then went to set on the largest community of sales

1:55.5

leaders and salespeople in Europe, and that is my core business called sales confidence.

2:00.4

And our mission is basically

2:01.6

to help sales people and sales leaders at each stage of their career with their mindset,

...

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