Why Tighter Contracts Are Affecting Influencer Marketing

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 28 May 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this week’s episode, I’m highlighting an industry trend that can not be missed. More specifically, I’m talking contracts and the trend that’s shifting the influencer industry to be even more legitimate.

I’m covering what exactly this means for every side of influence (whether you're an influencer, brand, or agency), what you should be looking for in contracts, and how to start using contracts today.

Plus, I’m giving out a FREE contract template. This template is all you need to start working with brands, and even if you already have a contract model, it’s a great checklist of what you might be forgetting.

I’m also sharing tools to button up your business on the backend in general!

If you're looking to legitimize your business or brand, this is a show that cannot be missed.

Free Contract Template: juliesolomon.net/ii12

Episode 51 with Laurel Mintz: https://www.juliesolomon.net/pip-episodes/051-legitimizing-your-business-taxes-and-contracts

Digiday article: https://digiday.com/marketing/influencer-marketing-growing/

Transcript

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0:00.0	Welcome to episode 12 of Influencer Insights.
0:03.2	Before we get started, I want to know.
0:05.0	Are you a part of our amazing Facebook community yet?
0:07.8	It's a fabulous place to dive deeper into each episode with myself and other podcast
0:13.2	listeners to ask questions about the show or episode
0:16.4	and receive exclusive bonuses relating to the show.
0:19.8	If you're not a part of our awesome community yet we'd love to have you there
0:23.8	visit Facebook.com forward slash groups forward slash the influencer
0:29.2	podcast to be a part of this wonderful community.
0:32.7	Welcome to the Influencer Podcast.
0:35.1	Each week, Julie Sullivan, a marketing strategist
0:37.8	in New York Times best-selling publicist,
0:39.9	takes you behind the scenes with successful influencers, bloggers and industry elites
0:44.4	in conversation to share how they engage, persuade, and grow their unique influence.
0:49.7	Her mission is to share exclusive insider tips, wisdom, and action-based tools to help you
0:54.5	strengthen, monetize, and build your own industry-leading influence.
0:58.4	Now for this episode I wanted to quickly chat about an article that came across my news feed recently.
1:04.0	It's from the site Digidae, which by the way if you're in the field of influence,
1:08.6	it's a wonderful site for industry news and trends. But if you don't have time for all that, that's
1:14.3	exactly why I'm here. I've got you. The Digi Day article I want to talk about
1:19.4	today is called Influencer Marketing is Growing Up with Tighter Contracts, and I instantly loved that headline.
1:26.0	Over the past year or so, we've seen a trend with contracts, namely they've been getting more specific and detailed in this space and I've got to say
	...

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