It's easy to feel trapped by your own success when you're on YouTube. The algorithm wants you to make

one thing and to make it really, really well to do it again and again and again. We don't need this

to be the end all be all. We don't need this to replace our business. We just need it to be another

piece of our business. Hey, what's up everyone? Welcome to this audio exclusive episode this week.

This week, we're bringing you a conversation between Nate from the published press and Zach and Keith from the Try Guys.

Nate called up Zach and Keith to talk about their new streaming platform that they just launched called Second Try.

It's $50 a year or $5 a month,

and it comes with early access to some of their shows as well as a bunch of original content.

Now, shortly after launching the streaming service, it was also announced that Eugene, the third

member of the Try Guys, was going to be moving on from the group, and carrying the torch,

will be Zach and Keith,

along with some of their existing hosts and staff, and then some of the new faces that they're

going to be introducing. I did see a very funny tweet about the try guys. I said the tri guys have

reduced by 50% during the Biden administration. I just thought that was so good.

You know, though, they are going strong.

Now, this launch of a subscription platform, in our opinion, is part of a growing trend in the

creator economy that includes a lot of shifts in business models away from the world of

brand deals.

And we heard a announcement that the YouTube CEO, Neil Mohan, made brandcast last week that I think ties into this

growing trend. So we're going to talk about that as well as our reaction to this conversation

with Zach and Keith after you listen to the interview. Now, this interview was conducted as a part

of coverage for our newsletter, The Publish Press. So if you're not subscribed yet, go to the

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