Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 5 February 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 103: I’m going to break down a seminal essay by Andreesen Horowitz General Partner Chris Dixon. In 2010, Chris wrote an essay titled “The next big thing will start out looking like a toy” which talks about why the next big technology product always starts out by being dismissed and being considered “toy-like.” And while I think understanding this essay and Chris’ words are always important, I think it’s an especially timely essay to read with the introduction of the Apple Vision Pro, which has taken the internet by storm since its release 2 days ago. Original Essay: https://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy Wayback Machine: https://web.archive.org/ Apple Vision Pro Video: https://www.youtube.com/watch?v=dtp6b76pMak Museum of Failure: https://museumoffailure.com/ Send us an email and let us know what you think of the idea! [email protected] #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,
0:04.4	co-founder and executive chairman of Morning Brew. As I have mentioned with the new and improved
0:09.5	Founders Journal, I'm going to act as your startup Sherpa curating the best content for entrepreneurs
0:15.0	so you don't have to spend the time looking across the internet.
0:18.0	I'm going to summarize all this content so you don't have to read it for yourself
0:21.0	and analyze it so you have actionable
0:23.5	takeaways to apply to your business. For today's episode I'm going to be
0:27.1	breaking down a seminal essay by Andreeson Horwitz general partner Chris
0:31.2	Dixon. In 2010 Chris wrote in essay that is titled,
0:35.0	The Next Big Thing will start out looking like a toy,
0:38.0	which talks about why the next big technology product
0:41.0	always starts out by being dismissed and being considered toy-like.
0:44.0	And while I think understanding this essay and Chris's words are always important for
0:48.8	entrepreneurs, I think it's an especially timely essay to read with the introduction of the Apple Vision Pro,
0:55.0	which has taken the internet by Storm since it's released two days ago.
0:58.5	So I'll read the essay and I'll talk you through why it's important
1:01.7	and why it's important particularly today.
1:04.8	Let's dive in. The next big thing will start out looking like a toy by Chris Dixon
1:18.7	January 3rd 2010. One of the amazing things about the internet economy is how different the
1:25.8	list of top internet properties today looks from the list 10 years ago.
1:29.6	Let's pause there for a second. Why is this amazing? Why does Chris use the word
1:33.7	amazing and why is amazing still true in 2024 like it was when he wrote this in
	...

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