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Offline with Jon Favreau

Why The Music Industry Is Embracing AI

Offline with Jon Favreau

Crooked Media

Society & Culture, News

4.72K Ratings

🗓️ 30 June 2024

⏱️ 54 minutes

🧾️ Download transcript

Summary

Chat GPT isn’t going to top the Billboard Hot 100 any time soon, but something is happening with AI and music—something’s BEEN happening. Unlike in entertainment and journalism, big music labels and even musicians like Drake and Grimes are cautiously embracing the latest in AI. And the results are not all bad! New Yorker writer John Seabrook sits down with Max to explain why the music industry has historically adopted new technologies, and how that Muddies the Waters around what is made by humans vs. what is made by machines. What does the future of songwriting look like with an AI Bob Dylan? Will a tide of lowbrow AI slop hurt artist payouts? And what’s really behind the record industry standing with artists?

Transcript

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0:00.0

A lot of this stuff people are just not going to want.

0:02.7

Do they want to hear John Coltrane collaborating with Carly Ray Jepson?

0:07.9

It was that going to seem goollish and weird.

0:12.2

I don't think we know.

0:13.7

I'm Max Fisher sitting in for John this week with something I've been wanted to bring you

0:21.0

for a while. I am pretty skeptical of AI's potential and creative fields.

0:24.8

The major AI models are nearing a technical ceiling while their output remains stuck in the uncanny valley.

0:30.0

This technology was supposed to bring us AI-generated novels and feature films and instead

0:35.2

it's drowning us in deep fakes, weird spam images and sloppy forgeries.

0:39.7

Music might be an exception though.

0:42.0

I'm not saying that Chatpte is going to top the Billboard 200

0:45.4

anytime soon, but something is happening. In other fields like entertainment and journalism,

0:50.3

people are rebelling against technology that they perceive as a threat to not only

0:54.0

their jobs but to everything they value about their craft. And that is not quite what you

0:58.6

were seeing in music. Yes, there is skepticism, there is concern, but the big labels are cautiously embracing AI.

1:05.6

So are a number of artists, and the results are not all bad.

1:09.2

Here to talk to me about why this is happening and what it means for the future of music is journalist and

1:14.9

author John Seabrook. John has long covered the music business and many other topics for

1:19.7

the New Yorker, most recently he reported deeply on that industry's experimentation with AI.

1:25.0

John Seabrook, welcome to offline.

1:27.0

Thanks, great to be here.

1:28.0

So before we get to AI, I want to talk about Napster, the file sharing service that launched in 1999 and almost

...

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