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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

WHY THE BEST HAVE THIS APPROACH TO THEIR CAREER IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 10 March 2023

⏱️ 40 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Β  Email me additional questions: briangburns@me.com Β  Β  β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, Β  I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. Β  They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. Β  It would pay for itself if I closed only one new deal of $X value. Β  Please let me know by Friday if I can move forward with this 1 year course. Β  Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Β  Β  Β  Β  Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Β  Β  Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Β  Β  Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

Most of us are employees. We're W-2 in the U.S. that's the tax code for an employee, meaning you show up, and typically it's employee at will, where both the employee can quit at any time for any reason, and the employer can terminate it at any time for any reason. Isn't that nice?

0:25.6

But in sales, there's kind of this other category that nobody talks about. Because in sales, you think you're an employee. You are. Legally, you're an employee. But you start to notice that you don't get treated like the other employees. Now, I noticed this when I first got into sales. I went from being a kind of the pre-sales engineer type person before

0:57.6

they called it that. And then I worked my butt off to try and get into sales because I saw the cars

1:04.5

that they were driving, the income that they had. Their base salary was my target salary. So everything was gravy. I saw no

1:15.1

downside until I got into it. And I noticed that the people who used to, you know, really show me

1:23.5

respect and take time out of their day to see how I was and to talk to me. Now, only talked

1:31.1

about deals, only talked about what I was doing for them. There was no concern about me as a human

1:39.4

being anymore. And then it kind of hit me. I'm in sales now. I'm only as good as my last quarter,

1:50.1

my last deal, my last year. And it kind of heard it first, but the money made up for it.

1:59.4

And what I want to share today, and I got Dustin back on the podcast,

2:04.2

is that this is not unique. This is ubiquitous, meaning it's everywhere. And we can kind of

2:13.2

ignore it or sweep it under the carpet or pretend it doesn't exist. But that this is really what

2:20.0

is happening. No one's talking about it. But that doesn't mean it's not there. And I'm here to

2:27.3

tell you that you are a salespreneur, whether you accept it, acknowledge it, aware of it,

2:37.6

pretend it doesn't exist, it doesn't matter, we are.

2:42.1

The company will never view us at the same as the employees.

2:47.0

Now in my second sales job, here it's like the 15 days of Christmas or whatever, on my second job,

2:56.8

what happened was we didn't get equity. And the CEO's argument was, well, engineers get equity

3:04.3

and salespeople get commission. And I'm like, well, salespeople get commission and I'm like well salespeople get

3:10.2

commissioned to reward them and keep them focused on bringing revenue into the

3:16.2

company the engineers they do what they like but he was an engineer so that was

3:23.9

his mindset.

...

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