Why Testing Best Guesses Drives Results

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 2 January 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, I’m joined by Jacob and Victor Eriksson, the innovative brothers behind Boxbollen, a wildly popular app and physical product that has captured the attention of millions, including some of the world’s biggest celebrities. We discuss how their sibling dynamic drives their success, the challenges of scaling a bootstrapped startup, and their strategies for securing high-profile endorsements. They share the journey from launching in Sweden to becoming a global phenomenon, the importance of persistence in overcoming rejection, and their approach to ad spend with their mantra: "test best guesses." This episode is packed with insights on entrepreneurship, resilience, and creating something truly universal.

Transcript

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0:00.0	As someone who spends my life focused on creating value for others, whether through speaking,
0:05.2	writing, or entrepreneurship, finding the perfect gift for loved ones can feel like an impossible
0:10.9	task. I always aim to give something that's thoughtful, high quality, and meaningful, but let's be
0:17.6	honest, it's not always easy. This year, I found the perfect solution, Quince.
0:24.3	Quince allows you to treat your loved ones and yourself to timeless premium quality gifts at a price that makes sense.
0:32.5	As someone who values efficiency and excellence, I was impressed by their approach to creating luxury without the luxury
0:39.2	price tag. I've personally been drawn to their Mongolian cashmere sweater. It's a classic,
0:46.1	versatile piece that fits right into my lifestyle. And if you're like me and travel a lot,
0:51.8	their packable puffer jackets are a game changer.
0:55.2	Lightweight, warm, and stylish, they're perfect for anyone on the go this holiday season.
1:01.2	Quince is committed to doing the things the right way.
1:03.5	They partner only with factories that follow safe, ethical, and responsible manufacturing practices,
1:10.7	and every piece they create is made with
1:13.3	premium fabrics and finishes to give you that luxury feel.
1:17.3	Get luxury this holiday season without the luxury price tag.
1:21.6	Go to quince.com slash playbook for a 365 day returns plus free shipping on your order.
1:29.7	That's Quince, Q-U-I-N-C-E.com slash playbook to get free shipping and 365-day returns.
1:38.9	Quince.com slash playbook.
1:41.2	Welcome to Entrepreneurs the Playbook.
1:43.0	I'm David Meltzer and I got double trouble here.
1:45.7	We talk about making a lot of money, helping a lot of people, but we're adding move and have fun.
1:53.2	And you got to move and have fun with Box Bullen. And I got the co-founders of Box Bullen with me today.
	...

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