Why Tequila is Taking Over the Industry: Episode 793 With The Real Brad Lea (TRBL)

Dropping Bombs

Brad Lea

Business, Bradlea, Success, Mentor, Coach, Advice, Money, Strategy, Training, Entrepreneurship, Therealbradlea, Entrepreneur, Comedy

4.8 • 2.3K Ratings

🗓️ 27 February 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

They say success isn’t served on a silver platter—it’s poured into a glass and drunk with strategy. Introducing the unstoppable entrepreneur Metta Risdal, the powerhouse behind UNI Tequila—a premium, organic tequila brand that’s shaking up the industry. From her humble beginnings in Norway to navigating the high-stakes world of liquor distribution in the U.S., Metta shares how she turned her passion into a thriving business. She reveals the challenges of launching a tequila brand, the secrets behind UNI’s smooth taste, and the power of strategic partnerships in scaling a business. Plus, we drop some serious knowledge on success, mindset, and why tequila is the healthiest choice for drinkers.

Find out what it takes to break into one of the most competitive industries in the world with zero experience and discover why UNI Tequila is making waves in the market—and how you can get involved.

What You'll Learn: Learn about the challenges and strategies behind building a successful tequila brand from scratch, from sourcing to distribution.

Highlights:

From Norway to New York
The Tequila Business Unfiltered
Why Tequila?
Scaling the Business
Marketing Matters
Lessons from Real Estate
Entrepreneurial Mindset

Resources Mentioned:

https://unitequila.passionspirits.com/

You can follow today’s guest at:

https://www.instagram.com/mettatequila/?hl=en

https://www.instagram.com/unitequila/?hl=en

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182

Watch the full video episode on Brad’s Youtube here: https://bradlea.tv

Transcript

Click on a timestamp to play from that location

0:00.0	Listen up or run for cover.
0:06.1	From the people who have it to the people who need it.
0:12.1	The real.
0:13.8	Bradley is dropping.
0:29.4	What it is, Brad Lee, back again with another episode of dropping bombs at, or knowledge, dropping knowledge.
0:33.0	And as always, until next time, we'll keep it real.
0:35.3	Like, see, screwed the whole thing up.
0:46.0	Folks, as you know, I'm going ahead and changing the name of dropping bombs to dropping knowledge because the word bombs gets suppressed.
0:52.5	So, like, the show would be even bigger by now if it was dropping knowledge the whole time.
0:54.5	But whatever. You are changing it to now, dropping. It already is. It was dropping knowledge the whole time, but whatever.
0:58.4	You are changing it to now, dropping knowledge. It already is. It's dropping knowledge. But again, I'm not going to change, change. I'm just going to stick a sticker over the word and quit
1:04.8	saying the word. And then the word and the sticker, we'll see that that word's still there because
1:10.4	everybody knows where it started
1:12.0	and what we do.
1:13.4	We drop bombs up in this biotch, but we don't want it.
1:17.0	We don't want it suppressed.
1:19.4	So I'm going to start saying dropping knowledge.
1:22.1	The bomb squad knows or the knowledge squad knows.
1:25.6	I like it.
1:26.5	And you're still going to drop some bombs.
1:28.3	Yeah, and you're in the knowledge squad, aren't you?
1:31.1	Yeah.
	...

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