Strategy says, it doesn't matter how fast you're going if you're going in the wrong direction.

And figuring out where the prevailing winds are, figuring out who we're trying to help,

getting that part clear before we start racing around with all the tactics and the clicking

and the posting is so important. And yet people skip it. Billionaires, I know, skip it,

nonprofit leaders I know skip it, seven-year-old skip it. And we got indoctrinated to skip the

strategy. And it just felt to me like people didn't understand what strategy was. And maybe I

could help them.

Today's episode is brought to you by Never Play It Safe.

That's right.

My new book, Never Play It Safe, is the sponsor of today's show.

This book, first of all, it was years in the making.

I wrote it for you, for us, for the creators, the entrepreneurs, anyone who is doubting that what they are doing

is the right thing if you've ever felt stuck, if you've ever gravitated away from risk.

I'm telling you that if you're doing that, you're avoiding all of the best stuff in life.

The safe life that you're after, it doesn't exist and never play it safe, was written to

help you rediscover your true self to go beyond fear

to trust your intuition to embrace your authentic self and create the life that you love

subhead is a practical guide to freedom creativity and a life you love order now and get all

sorts of amazing bonuses with purchase all you have to do is buy one copy. Go to never play

at safe.com. And when you buy a copy and you enter your name and email in there after you've

done that, you'll get access to over $400 in bonus materials that includes live programming

with me, access to the launch event where I have all kinds of very fancy, awesome accomplished

...