What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

co-founder and executive chairman of Morning Brew. Today we are kicking off a new

format of the show that I think will be absolutely killer. Here's the quick

context. I asked 300 early-stage entrepreneurs a very simple question.

What is the number one challenge or priority in your business today.

I got hundreds of answers, many of which were repeated over and over and over.

So with this new weekly show format, the goal is simple.

I want to curate the smartest founders, investors, and operators

who can share proven strategies for navigating

each of these priorities and problems.

And to kick off the inaugural episode, I brought on a world-class guest to tackle the most common

founder challenge, successfully pitching investors.

Robbie Crabtree is a world-class public speaker

and storytelling coach.

Robbie was a trial lawyer in Dallas's DA office

where he tried 102 murder, capital murder, and child abuse cases and he went

on to coach the national mock trial team at SMU law school and personally coach founders who have gone on to raise a combined

$600 million. On top of all of this he's building a business called

Potential AI which is an AI storytelling business that helps tech entrepreneurs raise capital

successfully. So without further ado Robbie Crabtree uncrushing investor pitches and

successfully raising capital.

Being an entrepreneur means juggling a lot of competing priorities, but reaching your target audience and driving sales should always stay at the forefront.

...